SEO Services That Get You Found

People are searching. Make sure they find you.

The difference between a Novum shoot and a phone camera is not the technology. Phones are incredible cameras. The difference is everything that happens before the shutter clicks. The framing. The composition. The lighting at the right time of day. Whether the background tells a story or just fills space. Whether a portrait tilts soft to match a quiet personality or squares up bold to match a fierce one. Whether a real estate room is shot with three blended exposures that show every detail the way your eyes actually see it. Whether a young athlete is lit like they belong on a poster. At Novum Creative, we bring that level of thought to every shoot, brand sessions, school portraits, sports teams, and real estate listings. Our clients see the final product and the reaction is always the same. This is leveled up. Because great photography and video have one job. To tell an entire story in a single frame or in twenty seconds. When it does that, it changes everything about how your audience sees your content and social presence, your listings, and your brand.

BBB Accredited Business — Novum Creative Roanoke VA

Who This Is For

✓ You are paying for SEO every month and have nothing to show for it
✓ You have been burned by an agency that promised rankings and delivered excuses
✓ Your website is not showing up when people in your area search for what you do
✓ Your site has never been connected to Google Search Console or Analytics properly
✓ You have no idea whether your current SEO is actually working or just being reported on
✓ You are ready to work with someone who does the research and shows you exactly what they did and why

Most businesses we talk to have been told they have SEO. What they actually have is a monthly report and a list of things that sound technical enough to justify the invoice. Real SEO is keyword research that matches how your actual customers search, copy that reads naturally and ranks, internal linking that guides both Google and your visitor through your site, and a technical foundation that does not fight everything else you are trying to do. If your website was not built with SEO in mind from the start, that is usually the first thing we fix.

If any of that sounds familiar, you are already in the right place.

Let's Talk

What's Included

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Keyword Research We find the exact terms your customers are typing into Google and build your content strategy around those words, not guesses.
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Technical SEO Audit and Fixes We look under the hood, find what is hurting your rankings, and fix it. Crawl errors, page speed, schema, duplicate content, all of it.
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On Page Optimization Every H1, meta title, meta description, and image alt tag written with search intent in mind and reviewed against your target keywords.
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Google Search Console and Analytics Setup If you are not connected, you are flying blind. We set it up, verify it, and make sure Google is actually reading your site correctly.
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Schema Markup Structured data that helps Google understand exactly what your business is, what you offer, and where you are located.
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Internal Linking Strategy Every page on your site connected intentionally so Google and your visitors always know where to go next and why it matters.
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SEO Blog Content Research backed blog posts written to rank for the terms your money pages cannot target without cannibalization. Content that compounds over time.
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Local SEO and Citations Your business showing up in local search, Google Maps, and directories the right way. Pair it with a strong local marketing strategy and the results compound faster.

What Each Piece Means for You

Keyword Research

Most businesses guess at what their customers are searching for. We do not guess. We research the exact words and phrases your ideal customers type into Google when they are ready to buy, looking for help, or trying to solve the problem you solve. Then we build your entire content and page structure around those terms so every word on your site is pulling toward a real search result.

Technical SEO Audit and Fixes

You can have the best content in the world and still not rank if your site has technical problems that block Google from reading it correctly. We go under the hood and look for crawl errors, broken links, duplicate content, slow page speed, missing metadata, and anything else that is quietly working against you. Then we fix it, not just flag it and hand you a report.

On Page Optimization

Every H1, every page title, every meta description, every image alt tag, and every URL on your site either helps or hurts your rankings. We rewrite and restructure all of it with search intent in mind, so Google understands exactly what each page is about and serves it to the right person at the right moment. Nothing is left to chance or default settings.

Google Search Console and Analytics Setup

If your site is not connected to Google Search Console and Analytics, you are flying completely blind. You have no idea how many people are finding you, what they searched to get there, or what they did after they arrived. We set everything up correctly, verify ownership, link both platforms, and make sure Google is actually reading and indexing your website the way it should be.

Schema Markup

Schema is the structured data that tells Google not just what your pages say but what they mean. It is what triggers rich results in search, the star ratings, the FAQ dropdowns, the business information panels that show up before someone even clicks your link. Most businesses do not have it. The ones that do have a measurable advantage in click through rates and local visibility.

Internal Linking Strategy

Every page on your site should be connected to every other relevant page in a way that makes sense for both Google and your visitor. A strong internal linking structure tells Google which pages are most important, passes authority between pages, and keeps visitors moving deeper into your site instead of bouncing after one page. We map and build this intentionally, not randomly.

SEO Blog Content

Your money pages can only target so many keywords before you start competing with yourself. Blog content is how you capture all the related searches, the questions, the comparisons, the how to searches, that your ideal customer is making before they are ready to buy. We research topics, write the posts, and optimize every one of them to rank and link back to the pages that convert. You can see our own approach to this in The Noke Report.

Local SEO and Citations

Showing up in local search and on Google Maps is not automatic. It requires consistent business information across every directory, a fully optimized Google Business Profile, and location signals built into your site that tell Google exactly where you operate and who you serve. We handle all of it and make sure nothing is inconsistent or incomplete. Pair it with a strong local marketing strategy and your visibility compounds over time.

If they can not find you they can not hire you.

Let's Collaborate

Stories We've Helped Shape

Hot Shot Pressure Washing

New Horizons Healthcare

Melrose Athletic Club

Mike's Locksmith

Platinum Towing & Recovery

Transforming Life with Heidi

The Grateful Builder

Odds & Ends Jewelry Boutique

How It Works

No guesswork. No random keywords. Just an SEO strategy built to get your business found and keep it there.

Step 01

Audit & Research

Most businesses have no idea where they actually stand in search. Before we write a single word or change a single page, we audit your entire digital presence. What pages exist, what keywords you are showing up for, what your competitors are ranking for, and where the gaps are. That audit becomes the foundation everything else is built on.

Step 02

Strategy & Structure

SEO without a strategy is just guessing. We take what we learned in the audit and build a clear keyword map, page structure, and content framework around what your actual customers are searching for. Every page gets a purpose. Every keyword gets a home. No overlap, no cannibalization, no wasted effort.

Step 03

Build & Optimize

This is where the work happens. We write and rewrite copy with the right keywords woven in naturally. We build internal links between your pages so search engines understand your site structure. We set up schema markup, optimize your meta titles and descriptions, and make sure every page is doing its job. Not just looking good but actually performing.

Step 04

Monitor & Evolve

SEO is not a one time thing. Search engines change. AI platforms change. What people search for changes. We monitor your rankings, track what is working, adjust the strategy, and keep your content fresh and aligned with how search is evolving. Month after month so you never fall behind.

Step 01

Audit & Research

Most businesses have no idea where they actually stand in search. Before we write a single word or change a single page, we audit your entire digital presence. What pages exist, what keywords you are showing up for, what your competitors are ranking for, and where the gaps are. That audit becomes the foundation everything else is built on.

Step 02

Strategy & Structure

SEO without a strategy is just guessing. We take what we learned in the audit and build a clear keyword map, page structure, and content framework around what your actual customers are searching for. Every page gets a purpose. Every keyword gets a home. No overlap, no cannibalization, no wasted effort.

Step 03

Build & Optimize

This is where the work happens. We write and rewrite copy with the right keywords woven in naturally. We build internal links between your pages so search engines understand your site structure. We set up schema markup, optimize your meta titles and descriptions, and make sure every page is doing its job. Not just looking good but actually performing.

Step 04

Monitor & Evolve

SEO is not a one time thing. Search engines change. AI platforms change. What people search for changes. We monitor your rankings, track what is working, adjust the strategy, and keep your content fresh and aligned with how search is evolving. Month after month so you never fall behind.

Real Questions. Straight Answers.

What does SEO actually do for my business?

SEO makes your business discoverable. It is the process of making sure that when someone searches for what you do in your area, your website shows up. At Novum Creative, we think of SEO as giving clear directions to your digital front door. Without it, you could have the best business in Roanoke and still be invisible online.

Will AI replace SEO?

No. AI has changed how people search but it has not eliminated the need for strategy. If anything it has made good SEO more important because AI platforms like ChatGPT and Gemini pull answers from well structured, well written, authoritative content. At Novum Creative, we use AI as a tool but the strategy, the research, and the creative thinking behind it is always human.

Does ChatGPT generated content hurt my SEO?

It can. AI generated content that is generic, unedited, and keyword stuffed is exactly what search engines are getting better at filtering out. At Novum Creative, we use AI to support the process but every piece of content that goes on your site is researched, refined, and written with your specific audience and keywords in mind. The creative mind behind the tool is what makes the difference.

Is SEO worth paying for?

Yes, when it is done right. The businesses that treat SEO as a one time expense and move on are the ones who do not see results. At Novum Creative, we approach SEO as an ongoing strategy because search engines change, what people search for changes, and your content has to evolve with it. Done right, SEO is one of the highest return investments a small business can make.

Can I do SEO on my own?

You can handle the basics. But real SEO goes deeper than most business owners have time to learn while also running a business. Keyword research, internal linking, schema markup, technical audits, content strategy, and ongoing monitoring all require time, knowledge, and consistency. At Novum Creative, we handle all of it so you can focus on what you do best.

How long does SEO take to work?

Honest answer is it depends on where you are starting from and how competitive your market is. Most businesses start seeing meaningful movement in three to six months with consistent effort. At Novum Creative, we set realistic expectations from day one and give you clear reporting so you always know where you stand and what is working.

What are the most common SEO mistakes small businesses make?

The biggest ones we see are no keyword strategy, copy that was never written with search intent in mind, missing or incorrect meta titles and descriptions, no internal linking between pages, and treating SEO as something you do once and forget. At Novum Creative, we audit for all of these before we build anything so we are fixing the foundation first and building on something solid.

I thought SEO was just about picking the right words and updating a few page titles. I had no idea how deep it actually goes. Novum helped me understand that in today's world showing up online means a lot more than it used to, and they built the foundation to make it happen.

Free Tools & Resources → See SEO Services →

Built Different. Built Together.

Create

Every project starts with your story. We build brands, websites, and content rooted in who you actually are - custom web design and brand identity built for small businesses in Roanoke and beyond. Designed with intention, built to connect, and made to last from the first impression forward.

Collaborate

Most agencies disappear after the kickoff call. We don't. You work directly with Jason through every decision, every revision, and every question - no account managers, no layers. Owner-to-owner marketing strategy and web design, so nothing gets built without your voice in it.

Captivate

When your brand identity is clear and your digital presence is consistent, people notice. We help Roanoke small businesses show up with bold visuals, sharp messaging, and local SEO that earns trust and turns attention into action.

Create

Every project starts with your story. We build brands, websites, and content rooted in who you actually are - custom web design and brand identity built for small businesses in Roanoke and beyond. Designed with intention, built to connect, and made to last from the first impression forward.

Collaborate

Most agencies disappear after the kickoff call. We don't. You work directly with Jason through every decision, every revision, and every question - no account managers, no layers. Owner-to-owner marketing strategy and web design, so nothing gets built without your voice in it.

Captivate

When your brand identity is clear and your digital presence is consistent, people notice. We help Roanoke small businesses show up with bold visuals, sharp messaging, and local SEO that earns trust and turns attention into action.

SEO Services.
Built to Get You Found.

Showing up online is not an accident. Every SEO service Novum offers is built around your market, your keywords, and your goals. Local search, technical foundations, and Google Business Profile - all working together.

Pick your starting point. Every engagement includes direct access to Jason.

Need something outside what you see here? Just ask. We will make it work.

Start Your Journey

Every package is tailored to your goals.

SEO Packages: Starting at $975

Get Found. Get Called. Get Growing.

Search engine optimization built for small businesses that need to show up when it matters. Every package is built around your market, your keywords, and your goals.

SEO Foundation - $975

On-page optimization
Image alt text
Schema markup
Google Search Console setup and sitemap submission
Technical audit and fixes
Keyword research report
Site-only work

Complete SEO Build - $1,600

Everything in SEO Foundation plus:

Google Business Profile full rebuild
Local citations and directory submissions up to 10 directories including Google Business Profile, Bing Places, Apple Maps, Yelp, Facebook, Better Business Bureau, Angi, Yellow Pages, Nextdoor, and Houzz
Off-page strategy
Keyword research report delivered to client

Ongoing SEO management is available through the Web Presence Partner tier starting at $675/mo.

Google Business Profile: Starting at $200

Your Google Presence. Accurate, Active, and Working for You.

Your Google Business Profile is often the first thing a customer sees before they ever visit your website. Every service in this block keeps it accurate, optimized, and working around the clock.

GBP Setup or Cleanup - $250

Full setup or cleanup of an existing profile. Hours, categories, services, photos, and business information all dialed in.

GBP Optimization and Posting Strategy - $350

Everything in setup plus a posting strategy, keyword-optimized description, and initial content direction to keep the profile active.

Monthly GBP Management - $200/mo

Ongoing monthly management for businesses not on a Partnership tier. Weekly posts, review monitoring, photo uploads, and information accuracy maintained every month.

Clients on any Partnership tier receive Google Business Profile management as part of their monthly scope. The standalone rate applies only to clients not on a Partnership tier.

SEO Add-Ons: Starting at $175

Fill the Gaps. Strengthen the Foundation.

Need one specific piece without a full package? These standalone services are built for businesses that already have a foundation and need a targeted fix or upgrade.