Creating with Purpose
Behind the Decisions, the Details, and the Impact
Mike's Locksmith
Website Rebuild | SEO | Social Media | Google Business Profile | Technical Setup
The Situation
Thirty years of earned trust.
A digital presence that was not telling that story.
Mike's Locksmith has been serving homeowners and businesses across Montgomery County, Northwest DC, and Fairfax County since 1992. Malki David built the business the old-fashioned way - no shortcuts, no upselling, no bait-and-switch pricing. As an authorized dealer for Medeco, Mul-T-Lock, and Schlage, he brings high security expertise that most local operators simply cannot match. The credibility was there. The digital presence was not. When Sabrina came to Novum, the business had been paying over twelve hundred dollars a month to another provider - and had no Google Analytics, no Google Search Console, and a website that felt cold, corporate, and disconnected from the warmth and trust the business had spent thirty years earning. Novum took over and rebuilt everything.
What Novum Built
The full digital footprint. Every layer.
Built for the DMV's most competitive local search market.
- Full website rebuild - warm, conversion-focused design built to attract both residential homeowners and commercial clients without feeling corporate or cold, with light rebranding woven throughout to bring the visual identity in line with the business behind it
- Complete on-page, off-page, and technical SEO - built into the architecture from the start and targeting one of the most competitive local search markets in the country
- Google Business Profile optimization across two locations - Rockville, MD and Herndon, VA - both aligned, both optimized, both working
- GA4 and Google Search Console setup and alignment - something the previous provider never did in all the time they were paid to manage the business
- Social media setup and copy alignment across Facebook, Instagram, and LinkedIn - consistent brand voice and imagery across all three
- HouseCall Pro integration via Zapier - connecting the website to their field service management platform so leads flow directly into their workflow
- Email platform migration - full transition with zero data loss
- Bing and Apple Maps optimization - so Mike's shows up everywhere customers are searching, not just Google
- Ongoing monthly management - Novum stayed in it with them after launch
The Result
Every platform aligned.
Every touchpoint saying the same thing.
A thirty-year business finally showing up online the way it shows up at the door. Every platform aligned. Every touchpoint saying the same thing. Built to attract the residential customer who needs a locksmith today and the commercial client who needs a partner they can trust for years.
"We spent years with a digital marketing company that made us look like a faceless enterprise instead of the family-owned, community-rooted business we are. Jason changed that. He built us a beautiful website that actually reflects who we are."
Malki David | Mike's Locksmith
Built Different. Built Together.
Create
Every project starts with your story. We build brands, websites, and content rooted in who you actually are - custom web design and brand identity built for small businesses in Roanoke and beyond. Designed with intention, built to connect, and made to last from the first impression forward.
Collaborate
Most agencies disappear after the kickoff call. We don't. You work directly with Jason through every decision, every revision, and every question - no account managers, no layers. Owner-to-owner marketing strategy and web design, so nothing gets built without your voice in it.
Captivate
When your brand identity is clear and your digital presence is consistent, people notice. We help Roanoke small businesses show up with bold visuals, sharp messaging, and local SEO that earns trust and turns attention into action.
Real businesses. Real results. Your story deserves to be told. Let's collaborate.
Real businesses. Real results. Your story deserves to be told. Let's collaborate.
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