Creating with Purpose
Behind the Decisions, the Details, and the Impact
Mike’s Locksmith
Full digital ecosystem rebuild for a 30-year DMV locksmith institution built on trust, honest work, and a reputation that speaks for itself.
Mike's Locksmith has been serving homeowners and businesses across Montgomery County, Northwest DC, and Fairfax County since 1992. Malki David built the business the old-fashioned way -- no shortcuts, no upselling, no bait-and-switch pricing. As an authorized dealer for Medeco, Mul-T-Lock, and Schlage, he brings high security expertise that most local operators simply cannot match. The credibility was there. The digital presence was not. Novum Creative was brought in to rebuild everything from the ground up - a clean, conversion-focused Squarespace website, a full SEO stack targeting the DMV's most competitive local search market, Google Business Profile optimization across two locations, social media setup across three platforms, HouseCall Pro integration via Zapier, and a complete email platform migration. The goal was simple: build a digital presence that finally matches the business Malki has spent 30 years earning.
Project Overview
Industry: Residential and Commercial Locksmith Services | Location: Rockville, MD and Herndon, VA
Services Provided: Full Squarespace Website Build, On-Page and Technical SEO, Off-Page SEO Foundation, Google Business Profile Optimization (2 locations), Social Media Setup - Facebook, Instagram, LinkedIn, GA4 and Google Search Console, HouseCall Pro Integration via Zapier, Email Platform Migration, Bing and Apple Maps Optimization, Ongoing Monthly Management
