Brand Identity

Your logo, your colors, your voice, built to make your business impossible to forget.

Branding

Most people think branding means a logo. It doesn't. Your brand is the full picture of how your business shows up in the world - the logo, yes, but also the colors that feel unmistakably yours, the fonts that set the tone before anyone reads a word, the voice that makes your captions, emails, and signage all sound like the same person wrote them.

It's what makes someone recognize you on a billboard, a business card, and a social media post without needing to read your name. For small businesses in Roanoke and across the country, a clear and consistent brand identity is often the difference between looking like a legitimate operation and looking like a side project.

At Novum Creative, we build brand systems that are intentional, story-driven, and built to grow with you, so every touchpoint you have with a customer feels like it was designed on purpose, because it was.

What’s Included

Brand Discovery Session: Before we design anything, we learn everything.

Logo Design: Your primary mark, built from scratch.

Color Palette: A defined set of colors that are yours and only yours.

Typography System: The fonts that give your brand its tone.

Brand Guidelines: Keeps your brand consistent every time.

Launch-Ready Visuals: The assets you need on day one.

What Each Piece Means for You

Brand Discovery Session: Before we design a single thing, we sit down and learn everything we can about your business - who you are, who you serve, what makes you different, and where you want to go. This isn't a quick form or a checklist. It's a real conversation that shapes every creative decision that follows. When the foundation is right, everything built on top of it is stronger.

Logo Design: Your logo is the most visible piece of your brand and it has to work everywhere - on a business card, a storefront sign, a website header, and a social media profile picture. We design your primary mark from scratch, built around your story and your market, not a template someone else already used. You walk away with every file format you'll ever need, in every color variation.

Color Palette: Color is one of the most psychologically powerful tools in branding and most businesses pick colors because they look nice, not because they work strategically. We build your palette around your industry, your audience, and the emotion you want to trigger, then document it so your brand stays consistent whether you're designing a flyer or updating your website.

Typography System: The fonts your brand uses say something before anyone reads a word. We select a complete type system - headline fonts, body fonts, and accent fonts, that work together and reinforce your brand personality across every application.

Brand Guidelines: This is the document that keeps everything consistent long after launch. It tells you, your team, your printer, and anyone else who touches your brand exactly how to use every element correctly. Colors, fonts, logo usage rules, spacing, all documented and ready to use.

Launch-Ready Visuals: You shouldn't have to figure out file formats after the project is done. We deliver everything organized, labeled, and ready to go - print files, web files, social media sizes, and anything else you need to hit the ground running.

A clear identity builds trust. Trust builds momentum.

Let's Collaborate
Let's Collaborate

Stories We’ve Helped Shape

  • Jewelry brand logo with the initials O&E, surrounded by a decorative leaf design and the text "Jewelry by Odds & Ends".
  • Logo for PD Platinum Towing & Recovery featuring a chain and metallic arrow.
  • A bulldog with a cigar in its mouth breaking through a wall with falling rocks and playing cards around it, surrounded by a red circle with the words "Bulldogs Poker Cage."

Novum Packages

Getting the creative and marketing support your business needs shouldn't feel overwhelming, and it shouldn't break the bank. Each Novum package is built around where you are right now, with flexible monthly payments and services that grow with you. Pick your starting point. We'll handle the rest.

Every package is tailored to your goals.

  • Build Your Foundation

    Starting at $1650

    Perfect for small businesses in Roanoke, Southwest Virginia, & nationwide ready to launch or refresh their brand.

    Includes:

    • Brand discovery session

    • Logo design (primary + alternate)

    • Brand color palette

    • Typography system

    • Basic brand guidelines

    • Optimized website (1-3 pages)

    • Mobile-responsive optimization

    • Basic SEO setup

    • Launch-ready visuals

    • Strategic homepage layout + CTA

    Revisions:

    • Logo: up to 2 revisions

    • Website: up to 2 rounds of revisions

    Break it up - $220/mo. for 9 months + tax

    *These packages are guides, every Novum project is tailored to fit your needs.

  • Expand Your Reach

    Starting at $3450

    Designed to help Roanoke-area, and small business across the USA grow their audience and strengthen their online footprint.

    Includes:

    • Everything in Launch

    • Expanded website (5-7 pages)

    • Homepage narrative & messaging structure

    • Conversion-focused layout & CTAs

    • On-page SEO optimization

    • Social media setup (up to 3 platforms)

    • Initial content direction

    • Google Business Profile optimization

    • Brand consistency across platforms

    Revisions:

    • Logo & brand assets: up to 3 revisions

    • Website: up to 3 rounds of revisions

    Monthly design support (optional retainer)

    Break it up - $345/mo. for 12 months + tax

    *These packages are guides, every Novum project is tailored to fit your needs.

  • Scale with Strategy

    Starting at $5950

    A long-term creative partnership to help Roanoke small businesses and brands nationwide stay visible and competitive online.

    Includes:

    • Everything in Grow

    • Advanced brand refinement

    • Content strategy & planning

    • Ongoing design support (project-based)

    • Website optimization & updates

    • Analytics setup & reporting

    • Campaign-level thinking

    • Priority communication

    Revisions:

    • Brand & design work: up to 5 revisions

    • Website updates: reasonable ongoing refinements

    Break it up - $595/mo. for 12 months + tax

    *These packages are guides, every Novum project is tailored to fit your needs.

  • Build Your Foundation

    Starting at $925/mo.

    Ongoing website, SEO, Google Business Profile, and social media support to keep your brand active, optimized, and consistent online - perfect for Roanoke small businesses and brands nationwide that want steady growth and monthly updates without a full-time hire.

    Includes:

    • Monthly creative direction

    • Ongoing design & content support

    • Website updates & maintenance

    • Social media content support

    • Strategy check-ins

    • Priority turnaround

    • Discounted a la carte services

    • Long-term brand stewardship

    * Monthly performance summary + recommendations

    Annual Option: $8880/yr. (save 20%)

    Semi - Annual Option: $4995 per 6/mo. (save 10%)

    *These packages are guides, every Novum project is tailored to fit your needs.

Start Your Journey
Start Your Journey

Built Different. Built Together.

  • Create

    Every project starts with your story. We build brands, websites, and content that feel true to who you are, designed with intention, built to connect, and made to last from the first impression forward.

  • Collaborate

    Most agencies disappear after the kickoff call. We don't. We work alongside you through every decision, every revision, and every question, so nothing gets built without your voice in it.

  • Captivate

    When your brand is clear and your presence is consistent, people notice. We help you show up with bold visuals, sharp messaging, and a digital presence that earns trust and turns attention into action.

What We Do

  • A circle diagram illustrating the components of a brand, including trust, design, value, strategy, marketing, advertising, and other elements, with icons representing each aspect.

    Branding

    More than a logo. We build the voice, standards, and system that keeps your brand true to who you are, everywhere it shows up.

    Let's Brand
  • Hands working on wireframe sketches and prototypes for app or website design, with markers, pens, and sketches spread on a table.

    Website Design

    Your digital front door. Built to feel like you, say what you do, and turn visitors into real conversations.

    Let's Build
  • Two people are discussing a whiteboard with a social media strategy chart. The chart is divided into sections labeled T, F, I, G, and L, with various notes and statistics underneath each section.

    Content & Social

    Social media is the new handshake. We give you the strategy, scripts, and ideas to show up consistently and actually connect.

    Let's Connect
  • A person wearing a yellow sweater working on a laptop with financial charts and graphs on the screen, surrounded by printed financial documents.

    Local & Digital Marketing

    Your customers live online and in the community. We put your brand in front of them in both places, strategically.

    Let's Market
  • Two colleagues smiling and looking at documents in an office.

    Video & Photography

    People trust what they can see. We capture the visuals that make your brand feel real and worth choosing.

    Let's Shoot

Tools We Recommend

  • Silhouette of a community with houses, trees, and wind turbines on a hill at sunset.
  • Shopify logo with a shopping bag icon on the left and the word 'Shopify' in black text
  • Black cat sitting in front of a window with plants outside
  • Black and white illustration of a person holding a book in front of a classroom chalkboard.
  • Webflow logo with a stylized blue 'W' and the word 'webflow' in black text
  • WordPress Logo

Let’s Connect & Collaborate

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