Brand Identity

Your logo, your colors, your voice, built to make your business impossible to forget.

Most people think branding means a logo. It doesn't. Your brand is the full picture of how your business shows up in the world - the logo, yes, but also the colors that feel unmistakably yours, the fonts that set the tone before anyone reads a word, the voice that makes your captions, emails, and signage all sound like the same person wrote them.

It's what makes someone recognize you on a billboard, a business card, and a social media post without needing to read your name. For small businesses in Roanoke and across the country, a clear and consistent brand identity is often the difference between looking like a legitimate operation and looking like a side project.

At Novum Creative, we build brand systems that are intentional, story-driven, and built to grow with you, so every touchpoint you have with a customer feels like it was designed on purpose, because it was.

What’s Included

✔ Brand Discovery Session:

Before we design anything, we learn everything. Your goals, your audience, your voice, and what makes your business worth choosing.

✔ Logo Design:

Your primary mark built from scratch, designed to work across every platform, print piece, and digital touchpoint your brand touches.

✔ Color Palette:

A defined set of colors that are yours and only yours, chosen to communicate the right feeling to the right customer every time.

✔ Typography System:

The fonts that give your brand its tone and keep every headline, caption, and call to action looking like it belongs together.

✔ Brand Guidelines:

A clear reference document that keeps your brand consistent whether you're posting on social, printing a flyer, or handing someone a business card.

✔ Launch-Ready Visuals:

Built lean so your site loads fast, keeps people engaged, and ranks better.

What Each Piece Means for You

Before we design a single thing, we sit down and learn everything we can about your business - who you are, who you serve, what makes you different, and where you want to go. This isn't a quick form or a checklist. It's a real conversation that shapes every creative decision that follows. When the foundation is right, everything built on top of it is stronger.

Brand Discovery Session:

Your logo is the most visible piece of your brand and it has to work everywhere - on a business card, a storefront sign, a website header, and a social media profile picture. We design your primary mark from scratch, built around your story and your market, not a template someone else already used. You walk away with every file format you'll ever need, in every color variation.

Logo Design:

Color is one of the most psychologically powerful tools in branding and most businesses pick colors because they look nice, not because they work strategically. We build your palette around your industry, your audience, and the emotion you want to trigger, then document it so your brand stays consistent whether you're designing a flyer or updating your website.

Color Palette:

The fonts your brand uses say something before anyone reads a word. We select a complete type system - headline fonts, body fonts, and accent fonts, that work together and reinforce your brand personality across every application.

Typography System:

This is the document that keeps everything consistent long after launch. It tells you, your team, your printer, and anyone else who touches your brand exactly how to use every element correctly. Colors, fonts, logo usage rules, spacing, all documented and ready to use.

Brand Guidelines:

You shouldn't have to figure out file formats after the project is done. We deliver everything organized, labeled, and ready to go - print files, web files, social media sizes, and anything else you need to hit the ground running.

Launch-Ready Visuals:

Your site is open 24/7. Make it count.

Let's Collaborate

Stories We’ve Helped Shape

Hot Shot Pressure Washing

Coming Soon
New Horizons Healthcare

Coming Soon
Melrose Athletic Club

Coming Soon
Mike's Locksmith

Coming Soon
Platinum Towing & Recovery

View Their Story
The Grateful Builder

Coming Soon
Transforming Life with Heidi

Coming Soon
Odds & Ends Jewelry Boutique

View Their Story

Novum Packages

Getting the creative and marketing support your business needs shouldn't feel overwhelming, and it shouldn't break the bank. Each Novum package is built around where you are right now, with flexible monthly payments and services that grow with you. Pick your starting point. We'll handle the rest.

Every package is tailored to your goals.

Your First Step Toward a Stronger Brand and Website
Starting at $2500
You built something worth showing off. Launch gives Roanoke small businesses and growing brands nationwide the foundation they need to show up with confidence - a logo that means something, a website that works, and a brand built to last. This is where it starts.
Includes:
- Brand discovery session
- Logo design (primary + alternate)
- Brand color palette
- Typography system
- Basic brand guidelines
- Optimized website (1-3 pages)
- Mobile-responsive optimization
- Basic SEO setup
- Launch-ready visuals
- Strategic homepage layout + CTA
Revisions:
- Logo: up to 2 revisions
- Website: up to 2 rounds of revisions
Break it up - $500 down, then $279/mo. for 9 months. Pay in full and skip the finance charge.
*These packages are guides, every Novum project is tailored to your goals.
More Pages, More Reach, More Business - Built for Small Businesses Ready to Scale
Starting at $4500
You're past the starting line and ready to grow. Grow is built for Roanoke area businesses and small brands across the country that need a deeper web presence, stronger messaging, and real visibility across search and social. Everything in Launch, plus the tools to actually compete online.
Includes:
- Everything in Launch
- Expanded website (5-7 pages)
- Homepage narrative & messaging structure
- Conversion-focused layout & CTAs
- On-page SEO optimization
- Social media setup (up to 3 platforms)
- Initial content direction
- Google Business Profile optimization
- Brand consistency across platforms
Revisions:
- Logo & brand assets: up to 3 revisions
- Website: up to 3 rounds of revisions
Monthly design support (optional retainer)
Break it up - $900 down, then $375/mo. for 12 months. Pay in full and skip the finance charge.
*These packages are guides, every Novum project is tailored to your goals.
Full-Scale Branding, Web Design, and Marketing Strategy for Small Businesses Ready to Lead
Starting at $7000
Thrive is for the business that's done playing small. This is the most comprehensive package Novum offers - advanced brand refinement, content strategy, analytics, campaign-level thinking, and a website built to convert. For Roanoke businesses and brands nationwide that want to show up stronger than their competition and stay there.
Includes:
- Everything in Grow
- Advanced brand refinement
- Content strategy & planning
- Ongoing design support (project-based)
- Website optimization & updates
- Analytics setup & reporting
- Campaign-level thinking
- Priority communication
Revisions:
- Brand & design work: up to 5 revisions
- Website updates: reasonable ongoing refinements
Break it up - $1400 down, then $583/mo. for 12 months. Pay in full and skip the finance charge.
*These packages are guides, every Novum project is tailored to your goals.
Ongoing Creative and Marketing Support So You Can Run Your Business and Grow
Starting at $1200/mo.
We don't build and disappear. The Novum Partnership is a monthly collaboration built for small businesses in Roanoke and beyond that need a creative and marketing partner in their corner every single month - not just at launch. You run your business. We handle the brand, the content, the updates, and the strategy. Every step of the way.
Includes:
- Monthly creative direction
- Ongoing design & content support
- Website updates & maintenance
- Social media content support
- Strategy check-ins
- Priority turnaround
- Discounted à la carte services
- Long-term brand stewardship
* Monthly performance summary + recommendations
Annual Option: $11500/yr. (save 20%)
Semi - Annual Option: $6500 per 6/mo. (save 10%)
*Need something more tailored? Full Partnership engagements start at $1,800/mo. and are scoped to your specific needs. Let's talk.
Every Novum project is tailored to your goals.

Start Your Journey

Built Different. Built Together.

Create

Every project starts with your story. We build brands, websites, and content that feel true to who you are, designed with intention, built to connect, and made to last from the first impression forward.
Collaborate

Most agencies disappear after the kickoff call. We don't. We work alongside you through every decision, every revision, and every question, so nothing gets built without your voice in it.
Captivate

When your brand is clear and your presence is consistent, people notice. We help you show up with bold visuals, sharp messaging, and a digital presence that earns trust and turns attention into action.

What We Do

Branding

More than a logo. We build the voice, standards, and system that keeps your brand true to who you are, everywhere it shows up.

Let's Brand
Website Design

Your digital front door. Built to feel like you, say what you do, and turn visitors into real conversations.

Let's Build
Content & Social

Social media is the new handshake. We give you the strategy, scripts, and ideas to show up consistently and actually connect.

Let's Connect
Local & Digital Marketing

Your customers live online and in the community. We put your brand in front of them in both places, strategically.

Let's Market
Video & Photography

People trust what they can see. We capture the visuals that make your brand feel real and worth choosing.

Let's Shoot