Your Questions Answered
Novum Creative’s FAQs
What makes Novum different from other design studios?
At Novum, we believe creativity should feel personal and collaborative, not corporate or cookie-cutter. We take the time to understand your story and goals, then design with strategy, emotion, and purpose. While big-box agencies march to the same beat, we march to yours - helping your brand shine in a way that’s authentically you.
Can Novum help with content writing and visuals?
Absolutely. Great design and strong messaging go hand in hand. We can assist with copywriting, content planning, photography coordination, and email or social setup, ensuring your visuals and voice align seamlessly across every platform.
What is your web design process?
Every project starts with a conversation. We begin by learning about your goals, audience, and vision. From there, we move through strategy, creative development, feedback, and refinement until we reach something that not only looks right, it feels right. Our process is transparent, collaborative, and built around your voice.
How long does it take to complete a project?
Timelines depend on the project scope.
Logo or brand projects: typically 2–4 weeks
Website design and development: usually 4–8 weeks
Before we begin, we’ll provide a clear timeline with milestones so you always know what to expect.
Where is Novum located?
We’re proudly based in Roanoke, Virginia, inspired by the creativity and community of the Blue Ridge. While our roots are local, we collaborate with clients across the U.S. and beyond. Whether you’re down the road or across the country, our process makes working together seamless.
Does Color Affect SEO?
Color doesn’t directly influence Google rankings, but it plays a major role in usability and accessibility. High-contrast color combinations improve readability and user experience, which can reduce bounce rates and increase engagement - both positive signals for SEO. Color also reinforces brand trust, which impacts conversion once users arrive.
What does your web design workflow look like?
Our workflow is collaborative and strategic. It typically includes discovery, wireframing, visual design, development, refinement, and launch. Each phase builds on the last so nothing feels rushed or disconnected.
How does communication & collaboration work during a project?
Collaboration is at the heart of everything we do. We stay connected through regular check-ins, shared design previews, and clear feedback loops so you’re part of the process every step of the way. We use tools like HoneyBook, Google Drive, and Loom to keep everything organized, accessible, and transparent - because the best work happens when we create together.
Do you provide ongoing website and SEO services after launch?
Yes! We offer ongoing website maintenance and SEO packages to keep your site secure, optimized, and performing well. Whether you need monthly updates, content refreshes, or advanced SEO strategy, we can tailor a plan that fits your goals and budget.
What does Novum Creative actually help businesses with?
Novum helps small businesses clarify and strengthen their digital presence - from website design and branding to strategy, consulting, and ongoing marketing support. We focus on clarity, storytelling, and systems that grow with your business, not just how things look on launch day.
How do I get started with Novum?
It’s easy - just reach out! Many of our best projects start with a simple conversation. Whether you have a clear vision or just an idea, we’ll help you find direction. Contact us through our Contact Page - we can’t wait to come alongside you and bring your ideas to life.
What is a web design wireframe, and why does it matter?
A wireframe is a visual blueprint of your website before design begins. It maps out structure, content flow, and user experience. Wireframes help eliminate guesswork, keep projects efficient, and ensure the final site is built with intention from the start.
Join Our Creative Circle…
What if your next creative breakthrough is one email away?
Join the Discovery Circle for insights, inspiration, and fresh ideas from branding to web design, marketing and more from Novum Creative.
How we build success together…
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At Novum, “create” is where the magic happens. This is where your ideas turn into something real - a brand that feels like you. Whether it’s designing a logo, building a website, or crafting content that stands out, we focus on making everything feel genuine, eye-catching, and easy to connect with. We don’t just make things look good - we help your business tell its story in a way people remember.
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At Novum, we believe the best ideas come from teamwork. Collaboration means working side by side with you - not just taking notes and disappearing. We listen, brainstorm, and build together so your vision stays at the heart of every decision. Whether it’s a quick project or a long-term partnership, we make the process simple, open, and genuinely enjoyable.
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At Novum, we help your brand do more than just get noticed - we help it captivate. Once your brand is built and ready to shine, it’s time to turn heads and connect with your audience in a real way. Through eye-catching visuals, engaging stories, and thoughtful design, we make sure your message feels authentic and memorable. From social media and marketing materials to the little details that make people stop and look twice, our goal is to help your brand captivate attention and leave a lasting impression.
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At Novum, we see every project as the start of a partnership - not just a one-time job. We care about your success and stick with you as your brand grows and changes. Whether you need ongoing design support, fresh ideas, or someone to keep your visuals consistent, we’re here for the long haul. When you work with Novum, you’re not just hiring a creative team - you’re gaining a partner who’s genuinely invested in helping your business thrive.
Tell Us What You Think
At Novum Creative, the project doesn’t end when the project does. Your feedback helps us evolve, create, and captivate with every new idea.
Ready to elevate, let's collaborate.
Ready to elevate, let's collaborate.
Ready to elevate your business or brand? At Novum Creative, we work alongside entrepreneurs and small businesses to bring clarity, direction, and intention to their digital presence. Whether you’re refining what exists or building something new, we’re here to help you move forward with purpose and confidence.
No pressure - just a conversation to see if we’re a good fit.