Frequently Asked Questions

General | About Novum

Who is Novum Creative?

Novum Creative is a creative and marketing agency based in Roanoke, Virginia, founded by Jason Fink. We work directly with small business owners on branding, web design, social media, local marketing, video, and photography. No account managers, no layers - you work with Jason from the first conversation to the final deliverable.

Where is Novum Creative located?

We're based in Roanoke, Virginia, rooted in the Blue Ridge and serving small businesses across Southwest Virginia and nationwide. Whether you're down the road in Salem or running a business across the country, our process is built to work seamlessly either way.

How is Novum Creative different from other marketing agencies?

Most agencies put you in a box. You get a package, they execute the minimum, and move on. At Novum, every project is built from scratch around your business, your goals, your voice, your customers. You work directly with the owner, not an account manager you've never met. And we don't disappear after the kickoff call.

How much does Novum Creative charge?

Our core packages start at $1,650 but every project is tailored to fit your specific needs and goals. We offer flat-fee project pricing with flexible monthly payment options so you always know exactly what you're paying. No hourly billing, no surprise invoices - just clear, honest pricing from the start.

Does Novum Creative work with businesses outside of Roanoke?

Yes. We're rooted in Roanoke but work with small businesses across Virginia and nationwide. Our process is fully remote-friendly, discovery, strategy, and delivery all happen smoothly regardless of where you're located.

Web Design

How much does a website cost for a small business in Roanoke?

A small business website from Novum Creative starts at $950 for a single-page site and scales based on the number of pages and functionality needed. Most small business websites fall between $1,350 and $3,450. Every build includes mobile optimization, SEO setup, and brand-consistent design.

What platform does Novum Creative build websites on?

We build on the platform that makes the most sense for your business, Squarespace, Shopify, WordPress, and more. We match you to the right tool based on your goals, your budget, and how you plan to grow, then we handle the setup and build from start to finish.

How long does it take to build a website?

Most small business websites are completed in four to eight weeks depending on scope and how quickly content and feedback come in. We provide a clear milestone timeline before we start so you always know where the project stands.

Who builds websites for small businesses in Roanoke Virginia?

Novum Creative does. We specialize in custom website design for small businesses in Roanoke, Southwest Virginia, and beyond, built to load fast, look professional, and turn visitors into real leads and calls.

Do you do SEO with website design?

Yes. Every website Novum builds includes a full SEO foundation, page structure, headings, metadata, image optimization, and Google Business Profile integration. We build your site so Google can find it from day one, not as an afterthought.

Branding

How much does logo design cost in Roanoke Virginia?

A standalone logo design from Novum Creative starts at $950 for a new logo with two concepts, revisions, and all file formats. A full logo suite including primary logo, alternate logo, and submark starts at $1,350. Brand identity packages that include logo, color palette, typography, and brand guidelines start at $1,650.

What is included in a brand identity package?

A full brand identity package from Novum Creative includes a brand discovery session, logo design, color palette, typography system, brand guidelines, and launch-ready visual assets. Everything you need to show up consistently across your website, social media, print, and signage.

What is the difference between a logo and a brand?

A logo is a mark. Your brand is the central nervous system of your entire business. It's the colors, the fonts, the voice, the way your business sounds in a caption and looks on a business card. It's what makes someone recognize you without reading your name. Most businesses underestimate how foundational it is until they're trying to grow and nothing is connecting. That's what we build first, and we build it right.

Social Media and Content

Does Novum Creative manage social media?

Yes. We build content strategies and manage social media for small businesses that want to show up consistently without doing it themselves. This includes branded graphics, caption copywriting, short-form video content, hashtag strategy, content calendars, and monthly performance reporting.

How much does social media management cost for a small business?

Social media management through Novum Creative starts at $925 per month through our Partnership package, which includes ongoing creative direction, content support, website updates, and strategy check-ins. A la carte content batches start at $300 for six posts.

Local and Digital Marketing

How do I get my small business to show up on Google in Roanoke?

The fastest free move is claiming and fully optimizing your Google Business Profile, complete every field, add photos, and post regularly. Beyond that, local SEO on your website and consistent review building are the two biggest drivers of local search visibility. Novum Creative handles all of this as part of our local marketing services.

What is local SEO and does my small business need it?

Local SEO is the process of optimizing your online presence so your business shows up when people in your area search for what you offer. If you rely on local customers, whether you're a contractor, a restaurant, a service provider, or a retailer - yes, you need it. It's the difference between being found and being invisible.

Video and Photography

Does Novum Creative do video production for small businesses in Roanoke?

Yes. We handle video and photography built specifically for small business needs - social media content, customer testimonials, and brand visuals that actually get used. We're not a full production house, and we don't pretend to be. What we are is efficient, professional, and focused on the stuff that moves the needle for small businesses. Sports portraits and real estate video are coming soon. If you need something that fits that lane, let's talk.

How much does a business video cost in Roanoke Virginia?

A single brand video or customer testimonial starts at $1,200 to $1,500 and includes one shoot day, a finished video, a social cut, subtitles, and licensed music. A six-story video package starts at $5,800. Every video is delivered fully edited and ready to publish.

What kind of videos does Novum Creative produce?

Testimonial videos, social media content, and brand story pieces built for small businesses. Short, intentional, and made to actually get used, not overproduced corporate content that sits in a folder. Everything is shot, edited, and delivered ready to go across your website, social platforms, and marketing materials.

Process and Working Together

How do I get started with Novum Creative?

Start by booking a free 30-minute consultation at novumcreative.org/appointments. We'll talk about your business, your goals, and where you want to go. No pitch, no pressure, just a real conversation to see if we're a good fit.

Do you require long-term contracts?

No. Project work is scoped and priced as a flat fee with clear milestone payments. Our Partnership retainer is available month-to-month or with six and twelve-month commitment options. You're never locked into something that isn't working.

How does communication work during a project?

You work directly with Jason throughout the entire project - no handoffs, no account managers, no layers. Every client also gets access to a shared project space where you can see your deliverables, timeline, and files in real time. You'll always know exactly where things stand without having to chase anyone down for an update.

What kind of businesses does Novum Creative work with?

Novum Creative works with small businesses and service companies across Roanoke, Southwest Virginia, and beyond. That includes contractors, landscapers, healthcare providers, dental and medical practices, nonprofits, restaurants, retail shops, real estate professionals, sports organizations, and any locally owned business that wants to show up professionally online.

If you are a small business owner who cares about your reputation, your community, and building something that lasts, we are probably a good fit.

The best way to find out is a free conversation. No pitch. No pressure. Just an honest talk about your business and what the right next move looks like. Visit novumcreative.org or text Jason directly at 540.491.4615.

The best answers come from a real conversation. Let's have one.