Website Design
Your brand, your voice, built to convert.
Your website is open twenty four hours a day. The question is whether it is actually working while you sleep. Most small business websites fail for two reasons. They never tell visitors what to do next, and they never clearly explain what the business actually does. No call to action. No clear message. Just a vague digital placeholder that looks like a website but does not function like one. At Novum Creative, we build custom websites on platforms like Squarespace, Shopify, and WordPress because they are fully customizable and built for real local and digital marketing performance, the invisible backbone that makes your business discoverable. A template thrown up on a drag and drop builder cannot do what a properly built, strategically designed website can do. Our clients notice the difference fast. That is the standard every Novum website is built to.
Who This Is For
- ✓ Your business runs on calls, leads, and local customers finding you
- ✓ You rely on people in your area being able to find you online
- ✓ Your current site embarrasses you or just sits there doing nothing
- ✓ You are tired of looking like every other business in your industry
- ✓ You are starting from scratch and want it done right the first time
- ✓ You want a real conversation, not a sales pitch and a generic proposal
A great website does not exist in a vacuum. Before the first page gets designed, I want to understand your business, your customers, and what you actually want people to do when they land on your site. That foundation is what separates a site that converts from one that just exists. If you are not sure where your brand stands before we build, that is exactly where we start.
If any of that sounds familiar, you are already in the right place.
What's Included
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Custom Website Design Built around your brand and your customers, not a template someone else already used a thousand times.
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Focused Layout and CTAs Every page built with one clear next step so visitors always know how to reach you.
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Platform Recommendations Squarespace, Shopify, WordPress, or whatever fits your goals. We recommend the right platform, set it up clean, and hand it to you knowing how to use it.
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Contact and Lead Capture Simple and friction free. No barriers between an interested visitor and your inbox.
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Mobile Responsive Build Your site works perfectly on every screen. Phone, tablet, desktop. No compromises, no workarounds.
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Performance Optimization Built lean so your site loads fast, keeps people engaged, and ranks better in local search.
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Full SEO Setup Page titles, headings, metadata, image optimization, and site structure built so Google can actually find you and rank you.
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Brand Consistent Design Your fonts, colors, and visual identity applied consistently so your site actually looks like your business. If your content and social are not aligned with your site yet, we will flag that too.
What Each Piece Means for You
Custom Website Design
Most websites look like they were built from a checklist. Pick a template, drop in a logo, call it done. That is not what we do. Every page we build starts with your business, your customer, and the specific action you want someone to take when they land on your site. The design follows the strategy, not the other way around. What you end up with feels intentional because it was.
Platform Recommendations
Squarespace, Shopify, WordPress — they all do different things well and none of them is the right answer for every business. Before we build anything we look at what you are selling, how you operate, where you want to go, and what level of control you want over your own site. Then we recommend the right platform and build on it properly. No upselling, no guesswork, no handing you something you do not know how to use.
Mobile Responsive Build
More than half of all web traffic happens on a phone. That means the first impression most people get of your business is on a screen smaller than your hand. We build mobile first so your site loads fast, looks right, and works perfectly regardless of what device someone is using when they find you.
Full SEO Setup
A website no one can find is just an expensive placeholder. We build every page with the right structure, headings, page titles, metadata, and image optimization so search engines understand exactly who you are, what you do, and who you serve. This is the foundation that makes everything else, ads, content, social, work harder. If you want to go deeper on search visibility, our SEO services are built for exactly that.
Focused Layout and CTAs
Getting someone to your site is only half the job. Once they are there, every page needs to guide them toward a clear next step. We design with intention, where the eye goes, what it reads, and what happens next. No dead ends, no confusion, no visitors leaving without knowing how to reach you.
Contact and Lead Capture Forms
The moment someone decides they want to reach out is the moment you cannot afford friction. A broken form, a confusing layout, or a page that loads slow on mobile can cost you a real customer. We build clean, simple forms that work on every device and deliver directly to your inbox without missing a beat.
Performance Optimization
Google uses page speed as a ranking factor. Visitors leave if a page takes more than a few seconds to load. We build lean from the start, optimized images, clean code, no unnecessary bloat, so your site performs well in search and keeps people there long enough to actually convert.
Brand Consistent Design System
Your website should look like it belongs to the same business as your business card, your social profiles, and your signage. We apply your fonts, colors, and visual standards consistently across every page so nothing feels disconnected or off brand. When everything matches, people trust it more. If your brand identity is not locked in yet, that is where we start before we build a single page.
Your site is open 24/7. Make it count.
Stories We've Helped Shape
Hot Shot Pressure Washing
New Horizons Healthcare
Melrose Athletic Club
Mike's Locksmith
Platinum Towing & Recovery
Transforming Life with Heidi
The Grateful Builder
Odds & Ends Jewelry Boutique
How It Works
No templates. No guesswork. Just a professional web design process built around your business and your customers.
Step 01
Discovery
Your website is your digital front door and most small business web design starts in the wrong place. We start every custom web design project by learning your business, your customers, and what your site needs to accomplish. We do not touch a layout until that picture is completely clear.
Step 02
Strategy & Plan
Professional web design does not exist in a vacuum. We map out your full web design strategy before anything gets built: site structure, messaging, calls to action, and how your website connects to your Google Business Profile and your entire digital ecosystem. You see the plan before a single page gets designed.
Step 03
The Build
We build your custom website from the ground up: mobile-responsive, fast-loading, optimized for search engines, and conversion-focused throughout. We handle the keyword research, the technical SEO, and everything happening behind the scenes that most business owners never see. You review every step and nothing goes live until you say it is ready.
Step 04
Launch & Beyond
Anybody can put up a decent looking site in an hour. What you are paying for with professional web design is the expertise of what goes on behind the scenes. We connect your site to Google Search Console, Google Analytics, and your full digital ecosystem. Our Novum Partnership keeps your website sharp and your digital front door wide open long after launch day.
Real Questions. Straight Answers.
How much does it cost to hire a web designer?
How long does it take to build a website?
What is the difference between a template website and custom web design?
Should I hire a web designer or use a DIY website builder?
Can a web designer help with SEO?
What does the web design process look like at Novum?
What is included in web design services at Novum?
I never thought about my website as a digital front door until Novum reframed it that way. In today's world that is where people meet you first. It has to welcome them, represent you, and make them want to walk in.
Built Different. Built Together.
Create
Every project starts with your story. We build brands, websites, and content rooted in who you actually are - custom web design and brand identity built for small businesses in Roanoke and beyond. Designed with intention, built to connect, and made to last from the first impression forward.
Collaborate
Most agencies disappear after the kickoff call. We don't. You work directly with Jason through every decision, every revision, and every question - no account managers, no layers. Owner-to-owner marketing strategy and web design, so nothing gets built without your voice in it.
Captivate
When your brand identity is clear and your digital presence is consistent, people notice. We help Roanoke small businesses show up with bold visuals, sharp messaging, and local SEO that earns trust and turns attention into action.
More Than a Website.
Built to Be Your Digital Front Door.
Your website is where it starts. But your Google Business Profile, your social profiles, and your overall digital presence are what make people actually call. Every Novum web design package is built to align all of it from day one - not just how your site looks, but how your entire digital front door performs. Built for small businesses in Roanoke and beyond.
Pick your starting point. Every package includes direct access to Jason.
These are the builds most small businesses choose to create a complete digital presence. Need something scaled back to get started? Just ask. We will make it work.
Start Your JourneyEvery package is tailored to your goals.
Presence: Starting at $450/mo.
Your Digital Foundation - Built to Be Found
Starting at $3,600
You built something worth showing off. Presence gives Roanoke small businesses and growing brands the foundation they need to show up online with confidence - a professional website that works, looks the part, and gets found. Clean. Focused. Done right.
Includes:
- 5-page website
- Mobile-responsive optimization
- On-page SEO setup
- Google Business Profile URL alignment
- Strategic homepage layout and CTAs
- Launch-ready design and visuals
Revisions:
- Website: up to 3 rounds of revisions
Break it up - $720 down, then $450/mo. for 8 months. Pay in full and skip the finance charge.
These packages are guides - every Novum project is tailored to your goals. Building an online store? Retail and e-commerce sites are custom scoped. Contact us for pricing.
Digital Front Door: Starting at $750/mo.
Your Complete Web Presence - Built to Convert
Starting at $6,000
Your website is your digital front door. Every visitor who lands on it is deciding whether to call you or keep scrolling. Digital Front Door gives Roanoke small businesses a conversion-focused, fully optimized web presence that aligns your website, your Google presence, and your social profiles into one cohesive first impression that works around the clock.
Includes:
- 8-page website
- Full on-page SEO optimization
- Google Business Profile optimization
- Social profile sync and copy alignment
- Conversion-focused layout and CTAs
- Homepage narrative and messaging structure
- Mobile-responsive optimization
- Brand consistency across all digital platforms
Revisions:
- Website: up to 3 rounds of revisions
- Monthly design support (optional retainer)
Break it up - $1,200 down, then $750/mo. for 8 months. Pay in full and skip the finance charge.
These packages are guides - every Novum project is tailored to your goals. Building an online store? Retail and e-commerce sites are custom scoped. Contact us for pricing.
Full Digital Footprint: Starting at $1,050/mo.
Your Complete Digital Presence - Built to Dominate
Starting at $8,400
Most businesses have a website. Few have a complete digital presence that works together across every platform, every search, and every channel. Full Digital Footprint is the most complete build Novum offers - your website, your SEO foundation, your social profiles, your analytics, all set up, optimized, and built to grow from day one.
Includes:
- Everything in Digital Front Door
- Technical SEO audit and fixes
- Off-page SEO foundation and strategy
- Full social media profile setup across all platforms with platform-native copy
- Google Analytics 4 setup and configuration
- Google Search Console setup and sitemap submission
- Schema markup implementation
- Analytics reporting setup
- Priority communication throughout the project
Revisions:
- Website: up to 3 rounds of revisions
- Website updates: reasonable ongoing refinements
Break it up - $1,680 down, then $1,050/mo. for 8 months. Pay in full and skip the finance charge.
These packages are guides - every Novum project is tailored to your goals. Building an online store? Retail and e-commerce sites are custom scoped. Contact us for pricing.
Partnership: Starting at $675/mo.
Your Business Runs. We Handle the Rest.
Starting at $675/mo.
We don't build and disappear. The Novum Partnership is a monthly collaboration built for small businesses in Roanoke and beyond that need a creative and marketing partner in their corner every single month. You run your business. We handle the brand, the content, the updates, and the strategy. Every step of the way.
Three tiers. One trusted partner. No account managers. No layers. Just Jason.
Web Presence Partner: $675/mo.
For businesses that need their website and Google presence actively managed and growing.
- Website updates and maintenance
- Continued keyword research and ongoing on-page SEO implementation
- Google Business Profile management and weekly GBP posting
- Google Analytics 4 monthly reporting summary
- Google Search Console monitoring and issue flagging
- Priority access to Jason
Social Presence Partner: $750/mo.
For established businesses that need someone owning their social presence every month.
- 4 platform-optimized posts per month, written natively for each platform
- 4 on-brand graphics per month
- 4 Google Business Profile posts per month
- Locally relevant hashtags on every post
- All content written in your voice, specific to your business and your market
- Comment and DM monitoring with responses within 24 business hours
- Monthly performance recap with strategic adjustments
- One content strategy check-in per month
Full Partner: $1,300/mo.
Everything in both tiers above, combined into one monthly engagement.
- Everything in Web Presence Partner
- Everything in Social Presence Partner
- One combined monthly strategy check-in
- Priority turnaround on all requests
- Discounted a la carte rates
- Long-term brand and digital stewardship
Bulk Investment Options:
Annual investment: save 20% - pay once, stay covered all year.
Semi-annual investment: save 10% - six months, locked in.
Partnership tiers are guides - every engagement is tailored to your business. Need something more custom? Let's talk.
What We Do
CREATE. COLLABORATE. CAPTIVATE.
Branding
Your brand is your reputation before you walk in the room. We build the voice, standards, and system that keeps it consistent everywhere.
Let's Brand
Website Design
Your digital front door. Built to say what you do, earn the trust of strangers, and turn visitors into real conversations.
Let's Build
Content & Social
Social media is interest media. We give you the strategy, content, and consistency to earn attention before you earn the sale.
Let's Connect
Local & Digital Marketing
Your customers search online and live locally. We put your brand in front of them in both places with SEO, GBP, and paid strategy.
Let's Market
Video & Photography
People trust what they can see. We capture the visuals that make your brand feel real, credible, and worth choosing.
Let's Shoot
Branding
Your brand is your reputation before you walk in the room. We build the voice, standards, and system that keeps it consistent everywhere.
Let's Brand
Website Design
Your digital front door. Built to say what you do, earn the trust of strangers, and turn visitors into real conversations.
Let's Build
Content & Social
Social media is interest media. We give you the strategy, content, and consistency to earn attention before you earn the sale.
Let's Connect
Local & Digital Marketing
Your customers search online and live locally. We put your brand in front of them in both places with SEO, GBP, and paid strategy.
Let's Market
Video & Photography
People trust what they can see. We capture the visuals that make your brand feel real, credible, and worth choosing.
Let's Shoot
Tools We Recommend
Let’s Connect & Collaborate
We're easy to reach. Just fill out the form and we'll get back to you fast.