Website Design

Your digital front door. Custom websites for small businesses, built to load fast, look right, and turn visitors into real leads.

Most small businesses underestimate what their website is actually doing, or not doing. It's not just a place to put your phone number. It's the first impression most people get before they ever call, walk in, or reach out. And if it's slow, confusing, or looks like it was built in 2015, they're already gone.

A good website does three things well. It loads fast, communicates clearly, and makes it easy for the right person to take the next step. No gimmicks, no bloat, no templates that look like every other business in your industry.

At Novum Creative, we build custom websites on the platforms that make the most sense for your business, Squarespace, Shopify, WordPress, and more. We match you to the right one based on what you actually need, your goals, your budget, and how you plan to grow. Then we build something that looks professional, works on every device, and actually brings in leads.

What’s Included

✔ Custom Website Design:

Built around your brand, not a template. Every page designed with purpose and your customer in mind.

✔ Platform Recommendations:

Squarespace, Shopify, WordPress, or the right fit for your goals. We recommend, we set it up, we hand it to you clean.

✔ Mobile-Responsive Build:

Your site works perfectly on every screen. Phone, tablet, desktop, no compromises.

✔ Full SEO Setup:

Structure, page titles, headings, metadata, image optimization, and more. We build your site so Google finds it and ranks it.

✔ Focused Layout and CTAs:

Every page built with a clear next step so visitors know exactly how to reach you.

✔ Contact and Lead Capture:

Simple and friction-free. No barriers between an interested visitor and your inbox.

✔ Performance Optimization:

Built lean so your site loads fast, keeps people engaged, and ranks better.

✔ Brand-Consistent Design:

Your fonts, colors, and visual identity applied consistently so the site actually looks like your business.

What Each Piece Means for You

Most websites look like they were built from a checklist - pick a template, drop in a logo, call it done. That's not what we do. Every page we build starts with your business, your customer, and the specific action you want someone to take when they land on your site. The design follows the strategy, not the other way around. What you end up with feels intentional because it was.

Custom Website Design:

Squarespace, Shopify, WordPress - they all do different things well and none of them is the right answer for every business. Before we build anything we look at what you're selling, how you operate, where you want to go, and what level of control you want over your own site. Then we recommend the right platform and build on it properly. No upselling, no guesswork, no handing you something you don't know how to use.

Platform Recommendations:

More than half of all web traffic happens on a phone. That means the first impression most people get of your business is on a screen smaller than your hand. We build mobile-first so your site loads fast, looks right, and works perfectly regardless of what device someone is using when they find you.

Mobile-Responsive Build:

A website no one can find is just an expensive placeholder. We build every page with the right structure, headings, page titles, metadata, and image optimization so search engines understand exactly who you are, what you do, and who you serve. This is the foundation that makes everything else - ads, content, social - work harder.

Full SEO Setup:

Getting someone to your site is only half the job. Once they're there, every page needs to guide them toward a clear next step. We design with intention, where the eye goes, what it reads, and what happens next. No dead ends, no confusion, no visitors leaving without knowing how to reach you.

Focused Layout and CTAs:

The moment someone decides they want to reach out is the moment you cannot afford friction. A broken form, a confusing layout, or a page that loads slow on mobile can cost you a real customer. We build clean, simple forms that work on every device and deliver directly to your inbox without missing a beat.

Contact and Lead Capture Forms:

Google uses page speed as a ranking factor. Visitors leave if a page takes more than a few seconds to load. We build lean from the start, optimized images, clean code, no unnecessary bloat, so your site performs well in search and keeps people there long enough to actually convert.


Performance Optimization:

Brand-Consistent Design System:

Your website should look like it belongs to the same business as your business card, your social profiles, and your signage. We apply your fonts, colors, and visual standards consistently across every page so nothing feels disconnected or off-brand. When everything matches, people trust it more.

Your site is open 24/7. Make it count.

Let's Collaborate
Let's Collaborate

Stories We’ve Helped Shape

Novum Packages

Getting the creative and marketing support your business needs shouldn't feel overwhelming, and it shouldn't break the bank. Each Novum package is built around where you are right now, with flexible monthly payments and services that grow with you. Pick your starting point. We'll handle the rest.

Every package is tailored to your goals.

  • Your First Step Toward a Stronger Brand and Website

    Starting at $2500

    You built something worth showing off. Launch gives Roanoke small businesses and growing brands nationwide the foundation they need to show up with confidence - a logo that means something, a website that works, and a brand built to last. This is where it starts.

    Includes:

    • Brand discovery session

    • Logo design (primary + alternate)

    • Brand color palette

    • Typography system

    • Basic brand guidelines

    • Optimized website (1-3 pages)

    • Mobile-responsive optimization

    • Basic SEO setup

    • Launch-ready visuals

    • Strategic homepage layout + CTA

    Revisions:

    • Logo: up to 2 revisions

    • Website: up to 2 rounds of revisions

    Break it up - $500 down, then $279/mo. for 9 months. Pay in full and skip the finance charge.

    *These packages are guides, every Novum project is tailored to your goals.

  • More Pages, More Reach, More Business - Built for Small Businesses Ready to Scale

    Starting at $4500

    You're past the starting line and ready to grow. Grow is built for Roanoke area businesses and small brands across the country that need a deeper web presence, stronger messaging, and real visibility across search and social. Everything in Launch, plus the tools to actually compete online.

    Includes:

    • Everything in Launch

    • Expanded website (5-7 pages)

    • Homepage narrative & messaging structure

    • Conversion-focused layout & CTAs

    • On-page SEO optimization

    • Social media setup (up to 3 platforms)

    • Initial content direction

    • Google Business Profile optimization

    • Brand consistency across platforms

    Revisions:

    • Logo & brand assets: up to 3 revisions

    • Website: up to 3 rounds of revisions

    Monthly design support (optional retainer)

    Break it up - $900 down, then $375/mo. for 12 months. Pay in full and skip the finance charge.

    *These packages are guides, every Novum project is tailored to your goals.

  • Full-Scale Branding, Web Design, and Marketing Strategy for Small Businesses Ready to Lead

    Starting at $7000

    Thrive is for the business that's done playing small. This is the most comprehensive package Novum offers - advanced brand refinement, content strategy, analytics, campaign-level thinking, and a website built to convert. For Roanoke businesses and brands nationwide that want to show up stronger than their competition and stay there.

    Includes:

    • Everything in Grow

    • Advanced brand refinement

    • Content strategy & planning

    • Ongoing design support (project-based)

    • Website optimization & updates

    • Analytics setup & reporting

    • Campaign-level thinking

    • Priority communication

    Revisions:

    • Brand & design work: up to 5 revisions

    • Website updates: reasonable ongoing refinements

    Break it up - $1400 down, then $583/mo. for 12 months. Pay in full and skip the finance charge.

    *These packages are guides, every Novum project is tailored to your goals.

  • Ongoing Creative and Marketing Support So You Can Run Your Business and Grow

    Starting at $1200/mo.

    We don't build and disappear. The Novum Partnership is a monthly collaboration built for small businesses in Roanoke and beyond that need a creative and marketing partner in their corner every single month - not just at launch. You run your business. We handle the brand, the content, the updates, and the strategy. Every step of the way.

    Includes:

    • Monthly creative direction

    • Ongoing design & content support

    • Website updates & maintenance

    • Social media content support

    • Strategy check-ins

    • Priority turnaround

    • Discounted à la carte services

    • Long-term brand stewardship

    * Monthly performance summary + recommendations

    Annual Option: $11500/yr. (save 20%)

    Semi - Annual Option: $6500 per 6/mo. (save 10%)

    *Need something more tailored? Full Partnership engagements start at $1,800/mo. and are scoped to your specific needs. Let's talk.

    Every Novum project is tailored to your goals.

Start Your Journey
Start Your Journey

Built Different. Built Together.

  • Create

    Every project starts with your story. We build brands, websites, and content that feel true to who you are, designed with intention, built to connect, and made to last from the first impression forward.

  • Collaborate

    Most agencies disappear after the kickoff call. We don't. We work alongside you through every decision, every revision, and every question, so nothing gets built without your voice in it.

  • Captivate

    When your brand is clear and your presence is consistent, people notice. We help you show up with bold visuals, sharp messaging, and a digital presence that earns trust and turns attention into action.

What We Do

  • Novum Creative Branding and Identity Design Services

    Branding

    More than a logo. We build the voice, standards, and system that keeps your brand true to who you are, everywhere it shows up.

    Let's Brand
  • Professional Website Design and Development by Novum Creative

    Website Design

    Your digital front door. Built to feel like you, say what you do, and turn visitors into real conversations.

    Let's Build
  • Social Media Strategy and Content Creation Services

    Content & Social

    Social media is the new handshake. We give you the strategy, scripts, and ideas to show up consistently and actually connect.

    Let's Connect
  • Local Digital Marketing and SEO for Roanoke Businesses

    Local & Digital Marketing

    Your customers live online and in the community. We put your brand in front of them in both places, strategically.

    Let's Market
  • Professional Video Production and Photography Services

    Video & Photography

    People trust what they can see. We capture the visuals that make your brand feel real and worth choosing.

    Let's Shoot

Tools We Recommend

  • Novum Creative Squarespace Circle member and expert website design partner logo.
  • Official Shopify partner logo for e-commerce website development and management.
  • Klaviyo email marketing automation tool logo for retail and e-commerce strategy.
  • Mailchimp email marketing and audience automation recommended tool logo.
  • Webflow professional website design and high-performance development tool logo.
  • WordPress expert development and custom theme management recommended tool logo.
  • Official WooCommerce logo - Novum Creative e-commerce partne

Let’s Connect & Collaborate

We're easy to reach. Just fill out the form and we'll get back to you fast.