Brand Identity

Your logo, your colors, your voice, built to make your business impossible to forget.

Most people think branding means a logo. It doesn't. Your brand is the full picture of how your business shows up in the world - the logo, yes, but also the colors that feel unmistakably yours, the fonts that set the tone before anyone reads a word, the voice that makes your captions, emails, and signage all sound like the same person wrote them.

It's what makes someone recognize you on a billboard, a business card, and a social media post without needing to read your name. For small businesses in Roanoke and across the country, a clear and consistent brand identity is often the difference between looking like a legitimate operation and looking like a side project.

At Novum Creative, we build brand systems that are intentional, story-driven, and built to grow with you, so every touchpoint you have with a customer feels like it was designed on purpose, because it was.

What’s Included

✔ Brand Discovery Session:

Before we design anything, we learn everything. Your goals, your audience, your voice, and what makes your business worth choosing.

✔ Logo Design:

Your primary mark built from scratch, designed to work across every platform, print piece, and digital touchpoint your brand touches.

✔ Color Palette:

A defined set of colors that are yours and only yours, chosen to communicate the right feeling to the right customer every time.

✔ Typography System:

The fonts that give your brand its tone and keep every headline, caption, and call to action looking like it belongs together.

✔ Brand Guidelines:

A clear reference document that keeps your brand consistent whether you're posting on social, printing a flyer, or handing someone a business card.

✔ Launch-Ready Visuals:

Built lean so your site loads fast, keeps people engaged, and ranks better.

What Each Piece Means for You

Before we design a single thing, we sit down and learn everything we can about your business - who you are, who you serve, what makes you different, and where you want to go. This isn't a quick form or a checklist. It's a real conversation that shapes every creative decision that follows. When the foundation is right, everything built on top of it is stronger.

Brand Discovery Session:

Your logo is the most visible piece of your brand and it has to work everywhere - on a business card, a storefront sign, a website header, and a social media profile picture. We design your primary mark from scratch, built around your story and your market, not a template someone else already used. You walk away with every file format you'll ever need, in every color variation.

Logo Design:

Color is one of the most psychologically powerful tools in branding and most businesses pick colors because they look nice, not because they work strategically. We build your palette around your industry, your audience, and the emotion you want to trigger, then document it so your brand stays consistent whether you're designing a flyer or updating your website.

Color Palette:

The fonts your brand uses say something before anyone reads a word. We select a complete type system - headline fonts, body fonts, and accent fonts, that work together and reinforce your brand personality across every application.

Typography System:

This is the document that keeps everything consistent long after launch. It tells you, your team, your printer, and anyone else who touches your brand exactly how to use every element correctly. Colors, fonts, logo usage rules, spacing, all documented and ready to use.

Brand Guidelines:

You shouldn't have to figure out file formats after the project is done. We deliver everything organized, labeled, and ready to go - print files, web files, social media sizes, and anything else you need to hit the ground running.

Launch-Ready Visuals:

Your site is open 24/7. Make it count.

Let's Collaborate

Stories We’ve Helped Shape

Hot Shot Pressure Washing

Coming Soon
New Horizons Healthcare

Coming Soon
Melrose Athletic Club

Coming Soon
Mike's Locksmith

Coming Soon
Platinum Towing & Recovery

View Their Story
The Grateful Builder

Coming Soon
Transforming Life with Heidi

Coming Soon
Odds & Ends Jewelry Boutique

View Their Story

How It Works

Discovery

We start with collaboration and a real conversation about who you are and why you do what you do. Who you serve, what you offer, and what your website needs to accomplish. Our goal is to understand everything about your business before we ever start building.
Strategy & Plan

We build based on what your business actually needs - mapping out page structure, messaging, and the right platform for your goals. You're kept in the know every step of the way so nothing gets built without your understanding and approval.
The Build

We design and build your site to authentically reflect who you are so your customers can see exactly what you do and how you do it. Your conversion goals are at the center of every decision, every page, and every step along the customer journey. You review, we refine, and nothing goes live without your sign-off.
Launch & Beyond

We launch clean, test everything, and make sure you know how to use what we built. We stick with you through the early days to work out any kinks so you walk away confident. And if you want to stay ahead of the competition long after launch, our Novum Partnership keeps your brand, your website, and your digital presence sharp every single day.

Novum Packages

Affordable web design, branding, and marketing packages built for small businesses in Roanoke and beyond. Every Novum package is built around where you are right now - with flexible monthly payments and services that grow with you. Pick your starting point. We handle the rest.

Every package is tailored to your goals.

Your Digital Foundation - Built to Be Found
Starting at $3500
You built something worth showing off. Presence gives Roanoke small businesses and growing brands the foundation they need to show up online with confidence - a professional website that works, looks the part, and gets found. Clean. Focused. Done right.
Includes:
- 5-page optimized website
- Mobile-responsive optimization
- On-page SEO setup
- Google Business Profile URL alignment
- Strategic homepage layout and CTAs
- Launch-ready design and visuals
Revisions:
- Website: up to 3 rounds of revisions
Break it up - $700 down, then $438/mo. for 8 months. Pay in full and skip the finance charge.
*These packages are guides - every Novum project is tailored to your goals. Building an online store? Retail and e-commerce sites are custom scoped. Contact us for pricing.
Your Complete Web Presence - Built to Convert
Starting at $6000
Your website is your digital front door. Every visitor who lands on it is deciding whether to call you or keep scrolling. Digital Front Door gives Roanoke small businesses a conversion-focused, fully optimized web presence that aligns your website, your Google presence, and your social profiles into one cohesive first impression that works around the clock.
Includes:
- 8-page optimized website
- Full on-page SEO optimization
- Google Business Profile optimization
- Social profile sync and copy alignment
- Conversion-focused layout and CTAs
- Homepage narrative and messaging structure
- Mobile-responsive optimization
- Brand consistency across all digital platforms
Revisions:
- Website: up to 3 rounds of revisions
Monthly design support (optional retainer)
Break it up - $1200 down, then $750/mo. for 8 months. Pay in full and skip the finance charge.
*These packages are guides - every Novum project is tailored to your goals. Building an online store? Retail and e-commerce sites are custom scoped. Contact us for pricing.
Your Complete Digital Presence - Built to Dominate
Starting at $7500
Most businesses have a website. Few have a complete digital presence that works together across every platform, every search, and every channel. Full Digital Footprint is the most complete build Novum offers - your website, your SEO foundation, your social profiles, your analytics, all set up, optimized, and built to grow from day one.
Includes:
Everything in Digital Front Door
Technical SEO audit and fixes
Off-page SEO foundation and strategy
Full social media profile setup across all platforms with platform-native copy
Google Analytics 4 setup and configuration
Google Search Console setup and sitemap submission
Schema markup implementation
Analytics reporting setup
Priority communication throughout the project
Revisions:
- Website: up to 3 rounds of revisions
- Website updates: reasonable ongoing refinements
Break it up - $1500 down, then $938/mo. for 8 months. Pay in full and skip the finance charge.
*These packages are guides - every Novum project is tailored to your goals. Building an online store? Retail and e-commerce sites are custom scoped. Contact us for pricing.
Your Business Runs. We Handle the Rest.
Starting at $675/mo.
Three tiers. One trusted partner. No account managers. No layers. Just Jason.
We don't build and disappear. The Novum Partnership is a monthly collaboration built for small businesses in Roanoke and beyond that need a creative and marketing partner in their corner every single month - not just at launch. You run your business. We handle the brand, the content, the updates, and the strategy. Every step of the way.
Web Presence Partner: 675/mo.
For businesses that need their website and Google presence actively managed and growing.
- Website updates and maintenance
- Continued keyword research and ongoing on-page SEO implementation
- Google Business Profile management and weekly GBP posting
- Google Analytics 4 monthly reporting summary
- Google Search Console monitoring and issue flagging
- Priority access to Jason
Social Presence Partner: $750/mo.
For established businesses that need someone owning their social presence every month.
- 4 platform-optimized posts per month, written natively for each platform
- 4 on-brand graphics per month
- 4 Google Business Profile posts per month
- Locally relevant hashtags on every post
- All content written in your voice, specific to your business and your market
- Comment and DM monitoring with responses within 24 business hours
- Monthly performance recap with strategic adjustments
- One content strategy check-in per month
Full Partner: $1300/mo.
Everything in both tiers above, combined into one monthly engagement.
- Everything in Web Presence Partner
- Everything in Social Presence Partner
- One combined monthly strategy check-in
- Priority turnaround on all requests
- Discounted a la carte rates
- Long-term brand and digital stewardship
Bulk Investment Options:
Annual investment: save 20% - pay once, stay covered all year.
Semi-annual investment: save 10% - six months, locked in.
*Partnership tiers are guides - every engagement is tailored to your business. Need something more custom? Let's talk.

Start Your Journey

Built Different. Built Together.

Create

Every project starts with your story. We build brands, websites, and content that feel true to who you are, designed with intention, built to connect, and made to last from the first impression forward.
Collaborate

Most agencies disappear after the kickoff call. We don't. We work alongside you through every decision, every revision, and every question, so nothing gets built without your voice in it.
Captivate

When your brand is clear and your presence is consistent, people notice. We help you show up with bold visuals, sharp messaging, and a digital presence that earns trust and turns attention into action.

What We Do

Branding

More than a logo. We build the voice, standards, and system that keeps your brand true to who you are, everywhere it shows up.

Let's Brand
Website Design

Your digital front door. Built to feel like you, say what you do, and turn visitors into real conversations.

Let's Build
Content & Social

Social media is the new handshake. We give you the strategy, scripts, and ideas to show up consistently and actually connect.

Let's Connect
Local & Digital Marketing

Your customers live online and in the community. We put your brand in front of them in both places, strategically.

Let's Market
Video & Photography

People trust what they can see. We capture the visuals that make your brand feel real and worth choosing.

Let's Shoot