Branding & Brand Strategy
More than a logo. Built to be unforgettable.
Your brand is not just your logo or your color palette. It is your entire foundation. It is how you show up, how you feel, how you sound, and how instantly recognizable you are across every single thing you put in front of people. The problem most small businesses have is not that their brand looks bad. It is that it is inconsistent. Your website says one thing, your social media says another, and that AI-generated ad you thought looked great has nothing to do with either one. At Novum Creative, we build brand identities that travel, from your logo to your favicon, from a social template to a printed flyer, so that no matter what your audience sees, they know subliminally or directly that it is you. Most small businesses think branding is about looking good. It is really about foundational consistency in everything you do. That is what we build.
Who This Is For
- ✓ You are starting a business and need a brand that actually represents you
- ✓ Customers cannot tell what makes you different from the competition
- ✓ Your current logo is dated and you have outgrown what it says about your business
- ✓ You are embarrassed to hand out your business card or send someone to your site
- ✓ You look inconsistent across your website, social, and print materials
- ✓ You are ready to stop looking like a startup and start looking like the real thing
A brand is not just a logo. It is the first impression you make before anyone reads a single word about what you do. I build brand identities that give small businesses a clear, consistent foundation to grow from, something that works on a business card, a social post, a vehicle wrap, and a website without ever losing its voice. If you are not sure where your website fits into that picture, that is usually where the conversation goes next.
If any of that sounds familiar, you are already in the right place.
Let's TalkWhat's Included
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Brand Discovery Session Before we design anything, we learn everything. Your goals, your audience, your voice, and what makes your business worth choosing.
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Typography System The fonts that give your brand its tone and keep every headline, caption, and call to action looking like it belongs together.
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Logo Design Your primary mark built from scratch, designed to work across every platform, print piece, and digital touchpoint your brand touches.
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Brand Guidelines A clear reference document that keeps your brand consistent whether you are posting on social, printing a flyer, or handing someone a business card.
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Color Palette A defined set of colors that are yours and only yours, chosen to communicate the right feeling to the right customer every time.
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Launch Ready Visuals Everything packaged and ready to deploy across your marketing channels from day one. No guesswork, no missing files, no starting over.
What Each Piece Means for You
Brand Discovery Session
Before we design a single thing, we sit down and learn everything we can about your business. Who you are, who you serve, what makes you different, and where you want to go. This is not a quick form or a checklist. It is a real conversation that shapes every creative decision that follows. When the foundation is right, everything built on top of it is stronger.
Logo Design
Your logo is the most visible piece of your brand and it has to work everywhere. On a business card, a storefront sign, a website header, and a social media profile picture. We design your primary mark from scratch, built around your story and your market, not a template someone else already used. You walk away with every file format you will ever need, in every color variation.
Color Palette
Color is one of the most psychologically powerful tools in branding and most businesses pick colors because they look nice, not because they work strategically. We build your palette around your industry, your audience, and the emotion you want to trigger. Then we document it so your brand stays consistent whether you are designing a flyer or updating your website.
Typography System
The fonts your brand uses say something before anyone reads a word. We select a complete type system, headline fonts, body fonts, and accent fonts, that work together and reinforce your brand personality across every application. From your website to your business cards to your social posts, your typography should always feel intentional.
Brand Guidelines
This is the document that keeps everything consistent long after launch. It tells you, your team, your printer, and anyone else who touches your brand exactly how to use every element correctly. Colors, fonts, logo usage rules, spacing, all documented and ready to use. A brand without guidelines is a brand that drifts across every platform over time.
Launch Ready Visuals
You should not have to figure out file formats after the project is done. We deliver everything organized, labeled, and ready to go. Print files, web files, social media sizes, and anything else you need to hit the ground running. When your visuals are ready, getting them in front of the right people is the natural next move.
Your site is open 24/7. Make it count.
Stories We've Helped Shape
Hot Shot Pressure Washing
New Horizons Healthcare
Melrose Athletic Club
Mike's Locksmith
Platinum Towing & Recovery
Transforming Life with Heidi
The Grateful Builder
Odds & Ends Jewelry Boutique
How It Works
No guesswork. No generic logos. Just a purposeful branding process built around who you actually are.
Step 01
Discovery
Most small business owners think branding is a logo and a color palette. It is not. Branding is the entire foundational system that determines how your business shows up, sounds, and feels everywhere. Before we design anything we sit down and learn your business from the inside out so everything we build is rooted in who you actually are.
Step 02
Brand Strategy
A logo from a freelance marketplace is just a graphic. No branding strategy. No voice. No system. We define your brand position, personality, and the message you want to own before anything gets designed. When the strategy is right every logo design, color decision, and typography choice that follows is purposeful and nothing ends up feeling generic.
Step 03
Brand Identity Design
This is where your brand identity comes to life as a complete system. Logo in the correct vector formats, color palette with exact codes, typography that works together instead of clashing. Built right the first time so it works everywhere: your website, your social profiles, your print materials, and every touchpoint your customers encounter.
Step 04
Launch & Beyond
We deliver everything: vector logo files in every format, brand guidelines that document exactly how your identity should be used, color codes, and font files. A strong brand makes every other part of your digital ecosystem work harder. And if you want a long-term partner, our Novum Partnership keeps your brand sharp and growing every single month.
Real Questions. Straight Answers.
What is branding and why does my business need it?
What is the difference between a logo and a brand identity?
How much does branding cost for a small business?
What is a brand strategy and do I need one?
What are brand guidelines and what do they include?
Why does my logo need to be a vector file?
How long does the branding process take?
I thought I had a brand because I had a logo and some colors I liked. Working with Novum showed me how foundational branding actually is. It is not just what your business looks like. It is who your business is.
Built Different. Built Together.
Create
Every project starts with your story. We build brands, websites, and content rooted in who you actually are - custom web design and brand identity built for small businesses in Roanoke and beyond. Designed with intention, built to connect, and made to last from the first impression forward.
Collaborate
Most agencies disappear after the kickoff call. We don't. You work directly with Jason through every decision, every revision, and every question - no account managers, no layers. Owner-to-owner marketing strategy and web design, so nothing gets built without your voice in it.
Captivate
When your brand identity is clear and your digital presence is consistent, people notice. We help Roanoke small businesses show up with bold visuals, sharp messaging, and local SEO that earns trust and turns attention into action.
Your Brand.
Built Around Who You Are.
Your brand is not just a logo. It is how your business looks, sounds, and shows up everywhere a customer finds you. Every Novum branding package is built to give you a complete, professional identity - one that works across every platform, every print piece, and every first impression.
Pick your starting point. Every package includes direct access to Jason.
Need something outside what you see here? Just ask. We will make it work.
Start Your JourneyEvery package is tailored to your goals.
Branding Packages: Starting at $1,800
Built to Last. Built Around You.
Every Novum brand package delivers two complete systems: an Adobe Illustrator master brand board built for print and vendors, and a Brand Kit built for your day-to-day. No generic templates. No shortcuts. A brand built to represent who you are and grow with your business.
Brand Spark - $1,800
- Primary logo in 3 color versions: full color, white, and black
- One alternate logo lockup (horizontal or stacked variation)
- Submark (standalone icon or lettermark for profile images and small-space use)
- Favicon (derived from submark, sized and exported for web use)
- Color palette with HEX, RGB, and CMYK values
- Typography hierarchy: title, heading, subheading, body, and quote/accent
- Adobe Illustrator 11x17 master brand board with all logos, colors, and typography
- Brand Kit setup: logos uploaded, colors set, fonts assigned
- File delivery: AI, SVG, PDF, PNG, JPG, all logo variants and color versions
- Up to 2 logo concepts, up to 3 revision rounds
Brand Foundation - $2,500
Everything in Brand Spark plus:
- Icon or supporting graphic element (pattern, texture, or brand mark)
- Extended Brand Kit: branded social templates (3 post formats)
- Extended file delivery with full source file packaging
- Up to 3 logo concepts, up to 4 revision rounds
Full Brand Identity - $4,500
Everything in Brand Foundation plus:
- Brand voice and messaging framework: personality, tone, tagline, dos and don'ts
- Extended visual system: supporting patterns, textures, or graphic elements
- Extended Brand Kit: branded social templates (6 post formats), presentation template, and letterhead
- USB delivery of all brand assets
- Up to 3 logo concepts, up to 5 revision rounds
Branding packages can be combined with any web design package. Ask about bundled pricing.
Brand Audit, Logo and Add-Ons: Starting at $750
Already Have a Brand? Let's Make It Stronger.
Need a focused fix rather than a full build? These standalone services are built for businesses that already have something and need it sharpened, refreshed, or expanded.
Full Brand Audit - $1,500
Logo and file format assessment, color system review, typography audit, brand voice assessment, digital presence audit, competitive landscape comparison, and prioritized written recommendations. Credited in full toward Full Brand Identity if booked within 30 days of audit delivery.
Logo Refresh - $750
1 refined concept, up to 2 revisions. SVG, PDF, and PNG delivery.
New Logo Design (standalone) - $950
2 concepts, up to 3 revisions. AI, SVG, PDF, PNG, and JPG. Full color, white, and black versions.
Logo Suite - $1,200
Primary, alternate, submark, and favicon. 3 concepts, up to 5 revisions, all formats and color versions.
Brand Asset Add-Ons:
- Color palette development - $300
- Typography system - $300
- Supporting graphic element (icon, pattern, or texture) - $400
- Brand Kit setup (logos, colors, fonts) - $350
The Full Brand Audit fee of $1,500 is credited in full toward Full Brand Identity if booked within 30 days of audit delivery.
What We Do
CREATE. COLLABORATE. CAPTIVATE.
Branding
Your brand is your reputation before you walk in the room. We build the voice, standards, and system that keeps it consistent everywhere.
Let's Brand
Website Design
Your digital front door. Built to say what you do, earn the trust of strangers, and turn visitors into real conversations.
Let's Build
Content & Social
Social media is interest media. We give you the strategy, content, and consistency to earn attention before you earn the sale.
Let's Connect
Local & Digital Marketing
Your customers search online and live locally. We put your brand in front of them in both places with SEO, GBP, and paid strategy.
Let's Market
Video & Photography
People trust what they can see. We capture the visuals that make your brand feel real, credible, and worth choosing.
Let's Shoot
Branding
Your brand is your reputation before you walk in the room. We build the voice, standards, and system that keeps it consistent everywhere.
Let's Brand
Website Design
Your digital front door. Built to say what you do, earn the trust of strangers, and turn visitors into real conversations.
Let's Build
Content & Social
Social media is interest media. We give you the strategy, content, and consistency to earn attention before you earn the sale.
Let's Connect
Local & Digital Marketing
Your customers search online and live locally. We put your brand in front of them in both places with SEO, GBP, and paid strategy.
Let's Market
Video & Photography
People trust what they can see. We capture the visuals that make your brand feel real, credible, and worth choosing.
Let's Shoot
Tools We Recommend
Let’s Connect & Collaborate
We're easy to reach. Just fill out the form and we'll get back to you fast.