Local & Digital Marketing

Smart marketing for small businesses, built to drive local visibility and reach customers wherever they are.

When someone in your area needs what you offer, the businesses that show up first win. It's that simple. If your name isn't appearing in local search results, on Google Maps, or in front of the right audience online, that customer is already calling someone else.

Local marketing is not just about running ads. It's about building a presence that works across every channel - search, social, email, and community, so your business stays visible to the right people at the right time, whether they're actively looking or just becoming aware that you exist.

At Novum Creative, we build local and digital marketing strategies for small businesses that want to grow their visibility, generate more leads, and stop leaving money on the table because the right people simply couldn't find them.

What’s Included

✔ Local SEO:

We optimize your online presence so your business shows up when people in your area search for what you offer. Google finds you first.

✔ Google Business Management:

Your GBP is often the first thing a local customer sees. We keep it optimized, active, and working hard for your business.

✔ Paid Ad Management:

Google and Meta ads built around your budget and your goals. No wasted spend, no set it and forget it campaigns.

✔ Email Marketing:

Targeted campaigns that keep your audience engaged, drive repeat business, and turn one-time customers into loyal ones.

✔ Campaign Strategy:

Every marketing effort connected to a clear goal and a measurable outcome. No random tactics, no guesswork.

✔ Competitor Analysis:

We look at what your competition is doing, where they're winning, and where the gaps are so we can position you to take advantage.

✔ Analytics and Reporting:

Clear reports that show exactly where your traffic is coming from, what's converting, and where the next opportunity is.

✔ Marketing Consulting:

Not sure where to start or what's worth investing in? We help you cut through the noise and make smart decisions with your marketing budget.

What Each Piece Means for You

Most small businesses assume that just having a website means people can find them. It doesn't. Local SEO is the work that tells Google exactly who you are, where you are, and who you serve, so when someone nearby searches for what you offer, your business is one of the first names they see. It's the foundation that makes everything else work harder.

Local SEO:

Google Business Profile Management:

Your Google Business Profile is often the very first impression a local customer gets of your business, before they ever visit your website. A neglected or incomplete profile costs you calls, clicks, and customers every single day. We keep yours optimized, updated, and active so it's always working in your favor.

A poorly managed ad campaign is just an expensive way to get ignored. We build Google and Meta ad campaigns around your actual goals and your actual budget, targeting the right people, with the right message, at the right time. Every dollar is tracked and every campaign is adjusted based on what the data is telling us.

Paid Ad Management:

The people who already know you are your most valuable audience. Email marketing keeps you in front of them consistently, new offers, useful content, reminders that you're still there and still the right choice. We build campaigns that feel personal, not like mass blasts, and that drive real action from the people most likely to buy.

Email Marketing:

Running individual tactics without a strategy is like building a house without a blueprint. We connect every marketing effort to a clear goal and a measurable outcome so nothing is done in isolation. Every campaign has a purpose, a timeline, and a way to know whether it worked.

Campaign Strategy and Planning:

You can't win a game you're not watching. We look at what your competitors are doing online, where they're showing up, what they're saying, and where the gaps are, so we can position your business to take advantage of what they're missing and stay ahead of what they're doing right.

Competitor Analysis:

Data is only useful if you can understand it. We send clear, straightforward reports that show where your traffic is coming from, what's converting into real leads, and where the next opportunity is hiding. No dashboards that require a degree to read, just honest information and a clear direction forward.

Analytics and Reporting:

Sometimes you just need someone to help you think through the noise. We work with small business owners who aren't sure where to start, what's worth spending money on, or why their current marketing isn't working. We give you a straight answer and a clear plan, no upselling, no jargon, just honest strategic direction.

Marketing Consulting:

Your site is open 24/7. Make it count.

Let's Collaborate

Stories We’ve Helped Shape

Hot Shot Pressure Washing

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New Horizons Healthcare

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Melrose Athletic Club

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Mike's Locksmith

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Platinum Towing & Recovery

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The Grateful Builder

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Transforming Life with Heidi

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Odds & Ends Jewelry Boutique

View Their Story

Novum Packages

Getting the creative and marketing support your business needs shouldn't feel overwhelming, and it shouldn't break the bank. Each Novum package is built around where you are right now, with flexible monthly payments and services that grow with you. Pick your starting point. We'll handle the rest.

Every package is tailored to your goals.

Your First Step Toward a Stronger Brand and Website
Starting at $2500
You built something worth showing off. Launch gives Roanoke small businesses and growing brands nationwide the foundation they need to show up with confidence - a logo that means something, a website that works, and a brand built to last. This is where it starts.
Includes:
- Brand discovery session
- Logo design (primary + alternate)
- Brand color palette
- Typography system
- Basic brand guidelines
- Optimized website (1-3 pages)
- Mobile-responsive optimization
- Basic SEO setup
- Launch-ready visuals
- Strategic homepage layout + CTA
Revisions:
- Logo: up to 2 revisions
- Website: up to 2 rounds of revisions
Break it up - $500 down, then $279/mo. for 9 months. Pay in full and skip the finance charge.
*These packages are guides, every Novum project is tailored to your goals.
More Pages, More Reach, More Business - Built for Small Businesses Ready to Scale
Starting at $4500
You're past the starting line and ready to grow. Grow is built for Roanoke area businesses and small brands across the country that need a deeper web presence, stronger messaging, and real visibility across search and social. Everything in Launch, plus the tools to actually compete online.
Includes:
- Everything in Launch
- Expanded website (5-7 pages)
- Homepage narrative & messaging structure
- Conversion-focused layout & CTAs
- On-page SEO optimization
- Social media setup (up to 3 platforms)
- Initial content direction
- Google Business Profile optimization
- Brand consistency across platforms
Revisions:
- Logo & brand assets: up to 3 revisions
- Website: up to 3 rounds of revisions
Monthly design support (optional retainer)
Break it up - $900 down, then $375/mo. for 12 months. Pay in full and skip the finance charge.
*These packages are guides, every Novum project is tailored to your goals.
Full-Scale Branding, Web Design, and Marketing Strategy for Small Businesses Ready to Lead
Starting at $7000
Thrive is for the business that's done playing small. This is the most comprehensive package Novum offers - advanced brand refinement, content strategy, analytics, campaign-level thinking, and a website built to convert. For Roanoke businesses and brands nationwide that want to show up stronger than their competition and stay there.
Includes:
- Everything in Grow
- Advanced brand refinement
- Content strategy & planning
- Ongoing design support (project-based)
- Website optimization & updates
- Analytics setup & reporting
- Campaign-level thinking
- Priority communication
Revisions:
- Brand & design work: up to 5 revisions
- Website updates: reasonable ongoing refinements
Break it up - $1400 down, then $583/mo. for 12 months. Pay in full and skip the finance charge.
*These packages are guides, every Novum project is tailored to your goals.
Ongoing Creative and Marketing Support So You Can Run Your Business and Grow
Starting at $1200/mo.
We don't build and disappear. The Novum Partnership is a monthly collaboration built for small businesses in Roanoke and beyond that need a creative and marketing partner in their corner every single month - not just at launch. You run your business. We handle the brand, the content, the updates, and the strategy. Every step of the way.
Includes:
- Monthly creative direction
- Ongoing design & content support
- Website updates & maintenance
- Social media content support
- Strategy check-ins
- Priority turnaround
- Discounted à la carte services
- Long-term brand stewardship
* Monthly performance summary + recommendations
Annual Option: $11500/yr. (save 20%)
Semi - Annual Option: $6500 per 6/mo. (save 10%)
*Need something more tailored? Full Partnership engagements start at $1,800/mo. and are scoped to your specific needs. Let's talk.
Every Novum project is tailored to your goals.

Start Your Journey

Built Different. Built Together.

Create

Every project starts with your story. We build brands, websites, and content that feel true to who you are, designed with intention, built to connect, and made to last from the first impression forward.
Collaborate

Most agencies disappear after the kickoff call. We don't. We work alongside you through every decision, every revision, and every question, so nothing gets built without your voice in it.
Captivate

When your brand is clear and your presence is consistent, people notice. We help you show up with bold visuals, sharp messaging, and a digital presence that earns trust and turns attention into action.

What We Do

Branding

More than a logo. We build the voice, standards, and system that keeps your brand true to who you are, everywhere it shows up.

Let's Brand
Website Design

Your digital front door. Built to feel like you, say what you do, and turn visitors into real conversations.

Let's Build
Content & Social

Social media is the new handshake. We give you the strategy, scripts, and ideas to show up consistently and actually connect.

Let's Connect
Local & Digital Marketing

Your customers live online and in the community. We put your brand in front of them in both places, strategically.

Let's Market
Video & Photography

People trust what they can see. We capture the visuals that make your brand feel real and worth choosing.

Let's Shoot