Local & Digital Marketing

Your market is local. Your reach doesn't have to be.

Being the best kept secret in your market costs you more than you think. It costs you customers who drove right past you because they found someone else on Google first. It costs you thousands of dollars in revenue every year and something harder to measure but just as important, community recognition. At Novum Creative, we build local and digital marketing strategies that make your business feel like a fixture in the community. We help you show up where people are searching, build relationships with other local businesses, and create the kind of visibility that turns neighbors into customers. When it starts working, the first thing our clients notice is simple. The phone rings more. Most small businesses think digital marketing is too complicated or too expensive. It is actually what separates them from everyone around them. We build that separation intentionally, through smart local SEO, targeted digital strategy, and a genuine investment in your content and social presence.

Who This Is For

✓ You are running ads or sending mailers but nothing seems to be converting
✓ You are invisible in local search and your competitors are showing up instead
✓ You need a flyer, a postcard, or a print piece and have no idea where to start
✓ You are spending money on marketing but cannot tell what is actually working
✓ Your Google Business Profile is sitting there unclaimed or half finished
✓ You are ready to stop throwing things at the wall and start with a real plan

Local marketing is not about doing more. It is about making sure everything you are doing is working together toward the same goal. We look at the full picture first, your online presence, your local visibility, your paid spend, and your print, before we recommend a single tactic. If your content and social are not feeding that ecosystem yet, that is usually the first gap we close.

If any of that sounds familiar, you are already in the right place.

Let's Talk

What's Included

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Local SEO We optimize your online presence so your business shows up when people in your area search for what you offer. Google finds you first.
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Campaign Strategy Every marketing effort connected to a clear goal and a measurable outcome. No random tactics, no guesswork.
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Google Business Management Your GBP is often the first thing a local customer sees. We keep it optimized, active, and working hard for your business.
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Competitor Analysis We look at what your competition is doing, where they are winning, and where the gaps are so we can position you to take advantage.
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Paid Ad Management Google and Meta ads built around your budget and your goals. No wasted spend, no set it and forget it campaigns.
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Analytics and Reporting Clear reports that show exactly where your traffic is coming from, what is converting, and where the next opportunity is.
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Email Marketing Targeted campaigns that keep your audience engaged, drive repeat business, and turn one-time customers into loyal ones.
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Marketing Consulting Not sure where to start or what is worth investing in? We help you cut through the noise and make smart decisions with your marketing budget. Pair it with a full SEO strategy and your visibility compounds over time.

What Each Piece Means for You

Local SEO

Most small businesses assume that just having a website means people can find them. It does not. Local SEO is the work that tells Google exactly who you are, where you are, and who you serve, so when someone nearby searches for what you offer, your business is one of the first names they see. It is the foundation that makes everything else work harder. Our dedicated SEO services go even deeper for businesses ready to dominate local search.

Google Business Profile Management

Your Google Business Profile is often the very first impression a local customer gets of your business, before they ever visit your website. A neglected or incomplete profile costs you calls, clicks, and customers every single day. We keep yours optimized, updated, and active so it is always working in your favor. We also cover what is working and what to improve in The Noke Report.

Paid Ad Management

A poorly managed ad campaign is just an expensive way to get ignored. We build Google and Meta ad campaigns around your actual goals and your actual budget, targeting the right people, with the right message, at the right time. Every dollar is tracked and every campaign is adjusted based on what the data is telling us. Pair it with strong content and social and your ads work even harder.

Email Marketing

The people who already know you are your most valuable audience. Email marketing keeps you in front of them consistently, new offers, useful content, reminders that you are still there and still the right choice. We build campaigns that feel personal, not like mass blasts, and that drive real action from the people most likely to buy.

Campaign Strategy and Planning

Running individual tactics without a strategy is like building a house without a blueprint. We connect every marketing effort to a clear goal and a measurable outcome so nothing is done in isolation. Every campaign has a purpose, a timeline, and a way to know whether it worked. If you are ready to start building that plan, let us talk.

Competitor Analysis

You cannot win a game you are not watching. We look at what your competitors are doing online, where they are showing up, what they are saying, and where the gaps are, so we can position your business to take advantage of what they are missing and stay ahead of what they are doing right.

Analytics and Reporting

Data is only useful if you can understand it. We send clear, straightforward reports that show where your traffic is coming from, what is converting into real leads, and where the next opportunity is hiding. No dashboards that require a degree to read, just honest information and a clear direction forward.

Marketing Consulting

Sometimes you just need someone to help you think through the noise. We work with small business owners who are not sure where to start, what is worth spending money on, or why their current marketing is not working. We give you a straight answer and a clear plan, no upselling, no jargon, just honest strategic direction.

Your market is out there. Let us help you reach it.

Let's Collaborate

Stories We've Helped Shape

Hot Shot Pressure Washing

New Horizons Healthcare

Melrose Athletic Club

Mike's Locksmith

Platinum Towing & Recovery

Transforming Life with Heidi

The Grateful Builder

Odds & Ends Jewelry Boutique

How It Works

No wasted budget. No wrong audience. Just a local and digital marketing strategy built around your business and your goals.

Step 01

Discovery

Good marketing starts with two questions: what kind of marketing do you need, and why do you think you need it? Before we recommend a single strategy we need to understand your audience, your message, and what you are actually trying to accomplish. The right marketing for a realtor looks nothing like the right marketing for a comic book shop. We figure out what fits your business before we spend a dollar of your budget.

Step 02

Strategy & Plan

Local marketing and digital marketing are not the same thing and most businesses need both working together. Roanoke has deep community roots and real local connections that traditional marketing still reaches. Digital marketing puts you in front of people already searching for what you do. We build a strategy that uses both so your message reaches the right audience in the right place at the right time.

Step 03

Execution

Good marketing comes down to healthy habits done consistently. A great website, an optimized Google Business Profile, strong social content, and the right keyword research all feeding into each other. That is what builds your SEO, your AEO, and your GEO so Google, Bing, ChatGPT, and every other platform people use to find businesses keeps finding yours. We handle the execution so you stay focused on running your business.

Step 04

Manage & Grow

The biggest marketing mistake is projecting the wrong message to the wrong audience. Buy now means nothing if the person seeing it does not know why they need what you are selling. We monitor performance, adjust the strategy, and make sure every campaign and every piece of content is saying the right thing to the right people. Our Novum Partnership keeps your marketing sharp and your business growing every single month.

Step 01

Discovery

Good marketing starts with two questions: what kind of marketing do you need, and why do you think you need it? Before we recommend a single strategy we need to understand your audience, your message, and what you are actually trying to accomplish. The right marketing for a realtor looks nothing like the right marketing for a comic book shop. We figure out what fits your business before we spend a dollar of your budget.

Step 02

Strategy & Plan

Local marketing and digital marketing are not the same thing and most businesses need both working together. Roanoke has deep community roots and real local connections that traditional marketing still reaches. Digital marketing puts you in front of people already searching for what you do. We build a strategy that uses both so your message reaches the right audience in the right place at the right time.

Step 03

Execution

Good marketing comes down to healthy habits done consistently. A great website, an optimized Google Business Profile, strong social content, and the right keyword research all feeding into each other. That is what builds your SEO, your AEO, and your GEO so Google, Bing, ChatGPT, and every other platform people use to find businesses keeps finding yours. We handle the execution so you stay focused on running your business.

Step 04

Manage & Grow

The biggest marketing mistake is projecting the wrong message to the wrong audience. Buy now means nothing if the person seeing it does not know why they need what you are selling. We monitor performance, adjust the strategy, and make sure every campaign and every piece of content is saying the right thing to the right people. Our Novum Partnership keeps your marketing sharp and your business growing every single month.

Real Questions. Straight Answers.

What is the difference between local marketing and digital marketing?

Local marketing reaches people in your community through channels like print, events, sponsorships, and local directories. Digital marketing reaches people online through search engines, social media, paid ads, and content. Most small businesses need both working together. Roanoke has strong community roots where traditional local marketing still pays dividends, but digital marketing is how you reach the people actively searching for what you do.

What is SEO and why does my small business need it?

SEO stands for search engine optimization. It is the process of making sure your website, your content, and your Google Business Profile are set up so search engines like Google can find you, understand what you do, and show you to the right people. Without it your website is just sitting there. With it your website becomes the most powerful lead generation tool your business has.

What is the difference between SEO, AEO, and GEO?

SEO is optimizing for traditional search engines like Google and Bing. AEO is answer engine optimization, making sure your content is structured so AI tools like ChatGPT and Gemini can find and reference it when people ask questions. GEO is generative engine optimization, building your online presence so it shows up in AI-generated answers. All three come down to the same healthy habits done consistently: great content, strong technical foundation, and an active digital presence.

How much should a small business spend on marketing?

There is no one-size-fits-all answer because the right marketing budget depends on your goals, your industry, and where you are in your growth. What matters more than the amount is that every dollar is going toward the right audience with the right message. We help you figure out what kind of marketing makes sense for your business before we ever talk about budget.

What is a Google Business Profile and why does it matter?

Your Google Business Profile is what shows up when someone searches your business name or searches for a service you offer in your area. It controls your reviews, your hours, your photos, your posts, and how you show up in Google Maps. An unoptimized or unclaimed Google Business Profile is one of the biggest missed opportunities for local small businesses.

How do I know if my marketing is actually working?

Good marketing has clear, measurable outcomes: more calls, more form fills, more foot traffic, more website visits from the right people. We track the metrics that actually connect to business results, not just impressions and clicks that look good on a report. Every month you get a clear picture of what is working, what is not, and what we are adjusting.

Do I need paid advertising or can I grow organically?

Both have a place depending on your goals and timeline. Organic marketing through SEO, content, and social media builds long-term authority and compounds over time. Paid advertising through Google Ads and social media ads gets you in front of the right audience faster. The best strategy for most small businesses is a combination of both, with organic as the foundation and paid to accelerate specific goals.

I had tried marketing before but it always felt generic. Working with someone who really knows the area, the valley, and the community made the difference. We were reaching the right people in the right places, not just throwing content into the void.

Free Tools & Resources → See Marketing Services →

Built Different. Built Together.

Create

Every project starts with your story. We build brands, websites, and content rooted in who you actually are - custom web design and brand identity built for small businesses in Roanoke and beyond. Designed with intention, built to connect, and made to last from the first impression forward.

Collaborate

Most agencies disappear after the kickoff call. We don't. You work directly with Jason through every decision, every revision, and every question - no account managers, no layers. Owner-to-owner marketing strategy and web design, so nothing gets built without your voice in it.

Captivate

When your brand identity is clear and your digital presence is consistent, people notice. We help Roanoke small businesses show up with bold visuals, sharp messaging, and local SEO that earns trust and turns attention into action.

Create

Every project starts with your story. We build brands, websites, and content rooted in who you actually are - custom web design and brand identity built for small businesses in Roanoke and beyond. Designed with intention, built to connect, and made to last from the first impression forward.

Collaborate

Most agencies disappear after the kickoff call. We don't. You work directly with Jason through every decision, every revision, and every question - no account managers, no layers. Owner-to-owner marketing strategy and web design, so nothing gets built without your voice in it.

Captivate

When your brand identity is clear and your digital presence is consistent, people notice. We help Roanoke small businesses show up with bold visuals, sharp messaging, and local SEO that earns trust and turns attention into action.

Local and Digital Marketing.
Built to Get You Found.

Visibility is not an accident. Every service in this stack is built to put your business in front of the right people, in the right place, at the right time. Roanoke and beyond.

Pick your starting point. Every engagement includes direct access to Jason.

Need something outside what you see here? Just ask. We will make it work.

Start Your Journey

Every package is tailored to your goals.

Partnership Tiers: Starting at $300/mo

Your Digital Presence. Watched, Managed, and Grown.

Ongoing monthly management for businesses that want a trusted partner handling their digital presence. No account managers. No layers. Direct access to Jason every month.

Digital Watch - $300/mo

Monitoring only. Novum watches the dashboard, keeps your information accurate, and tells you what is happening.

Website uptime monitoring with issue alerts
Up to 2 minor updates per month (copy changes, image swaps)
Google Analytics 4 monthly snapshot report
Google Search Console monitoring and issue flagging
Google Business Profile maintenance: hours, information accuracy, and photo uploads as provided

Bulk Investment:

Semi-annual save 10% - $1,620 lump sum. Annual save 20% - $2,880 lump sum.

Digital Watch+ - $350/mo

Everything in Digital Watch, plus review management and GBP posting.

Everything in Digital Watch
Google Business Profile review monitoring with every new review flagged
Review response drafts written by Novum for your approval before anything posts
1 Google Business Profile post per month
Reviews widget management and content updates on your website

Bulk Investment:

Semi-annual save 10% - $1,890 lump sum. Annual save 20% - $3,360 lump sum.

Web Presence Partner - $675/mo

Active website management, full GBP, and ongoing SEO. Novum actively works the site every month.

Website updates and maintenance, up to 4 minor updates per month
Continued keyword research and ongoing on-page SEO implementation
Google Business Profile management and weekly GBP posting
Google Analytics 4 monthly reporting summary
Google Search Console monitoring and issue flagging
Priority access to Jason

Bulk Investment:

Semi-annual save 10% - $3,645 lump sum. Annual save 20% - $6,480 lump sum.

Digital Watch and Digital Watch+ are monitoring tiers. Web Presence Partner is where active management begins. Social Presence Partner ($750/mo) and Full Partner ($1,300/mo) are also available. Ask about upgrading. Partnership engagements are month-to-month unless a bulk payment option is selected.

Paid Advertising Management: Setup Starting at $600

The Right Platforms. The Right Audience. Real Results.

We build, launch, and manage your paid advertising campaigns on the platforms your customers are actually using. Ad spend is always paid directly by you to the platform. Novum does not mark up ad spend.

Preferred platforms:

Google Search Ads
Meta Ads (Facebook and Instagram)
Google Local Services Ads
Others based on your business and market

Setup Fee (one time, billed at signing):

Single platform - $600
Two platforms - $800
Three platforms - $1,000

Monthly Management:

Single platform - $400/mo
Two platforms - $550/mo
Three platforms - $700/mo

Strategy and Consulting:

$125/hr for brand strategy, marketing planning, campaign direction, and growth consulting.

Media Planning and Placement:

10% of media spend. Channel identification, audience and budget alignment, placement recommendations, and media rep coordination. Ad spend always paid directly by you to the vendor.

Monthly ad management begins the month the campaign goes live. Ad management is a separate engagement and is not included in any Partnership tier. Novum does not mark up ad spend.

SEO Packages: Starting at $975

Get Found. Get Called. Get Growing.

Search engine optimization built for small businesses that need to show up when it matters. Every SEO package is built around your market, your keywords, and your goals.

SEO Foundation - $975

On-page optimization
Image alt text
Schema markup
Google Search Console setup and sitemap submission
Technical audit and fixes
Keyword research report

Complete SEO Build - $1,600

Everything in SEO Foundation plus:

Google Business Profile full rebuild
Local citations and directory submissions up to 10 directories including Google Business Profile, Bing Places, Apple Maps, Yelp, Facebook, Better Business Bureau, Angi, Yellow Pages, Nextdoor, and Houzz
Off-page strategy
Keyword research report delivered to client

Google Business Profile (standalone):

GBP setup or cleanup - $250
GBP optimization and posting strategy - $350
Monthly GBP management - $200/mo

Ongoing SEO management is available through the Web Presence Partner tier. Clients on any Partnership tier receive GBP management as part of their monthly scope.

Email Automation: Starting at $750

The Right Message. The Right Time. On Autopilot.

Email flows built and automated so your business stays in front of customers without you lifting a finger. All tiers include the four essential flows: Welcome Series, Browse Abandonment, Cart Abandonment, and Post-Purchase Series. Platforms supported include Klaviyo, Mailchimp, Shopify Email, and others.

Launch Flows - $750

All 4 essential flows, 2 to 3 emails per flow.

Welcome Series: brand introduction, what to expect, first CTA
Browse Abandonment: single reminder with product or service highlight
Cart Abandonment: single recovery email with urgency hook
Post-Purchase Series: confirmation, onboarding or care instructions, review request
Design: brand color background with logo, clean layout, short copy
Platform setup, trigger automation, and basic deliverability testing

Growth Flows - $1,800

All 4 essential flows plus 1 additional flow of your choice, 3 to 5 emails per flow.

Welcome Series: brand story, value stack, first offer, social proof
Browse Abandonment: 2-step sequence with personalization
Cart Abandonment: 2-step sequence with objection handling and urgency
Post-Purchase Series: confirmation, onboarding, cross-sell, review request
Additional flow options: Winback, VIP, Birthday, or Re-engagement
Design: custom branded layout with supporting graphic elements and developed copy
Basic audience segmentation and mobile optimization

Thrive Flows - $3,500

All 4 essential flows plus up to 3 additional flows of your choice, 5 or more emails per flow.

Welcome Series: full brand immersion, storytelling sequence, tiered offers
Browse Abandonment: multi-step behavioral sequence with dynamic content
Cart Abandonment: multi-step recovery sequence with social proof and dynamic product display
Post-Purchase Series: full lifecycle sequence including upsell, loyalty introduction, and review amplification
Additional flow options: Winback, VIP, Birthday, Re-engagement, Loyalty, or Referral
Design: fully custom artwork per email, top-tier creative execution
Advanced segmentation, behavior-based triggers, dynamic product recommendations
A/B testing setup, mobile optimization and testing

Ongoing Email Campaign Management:

$400 to $800/mo. Monthly campaigns, design and copy, list segmentation, performance monitoring, and optimization recommendations.

Every email automation package is tailored to your platform and your business. Contact us to discuss your specific setup.

Start Your Journey