Social Media & Content Marketing

Your content, your voice, built to grow.

Most businesses treat social media like a megaphone. They post buy now and talk to an audience that does not yet know they have a problem. That is not how it works. The people scrolling past your content are not ready to buy. They are unaware, or barely aware, that they even need what you do. Your job on social media is not to sell first. It is to educate first. Show them the problem they have been walking past every single day without realizing it. Once they know it exists, it starts eating at them. Then your next post meets them where they are. Then the next one. And the next. That is how social media actually converts, not by shouting louder, but by walking an unaware audience down a journey until they become a buyer. At Novum Creative, we build content strategies that work exactly that way, because social media is interest media. And when your content is consistent, intentional, and rooted in the psychology of your buyer, it does not just get likes. It builds your website traffic, your reputation, and your revenue over time.

Who This Is For

✓ You are posting consistently but your reach and engagement are flat
✓ You know your business but cannot translate it into content that actually connects
✓ You have no idea what to post next or whether what you posted even worked
✓ You are spending hours on social media and seeing zero return on that time
✓ Your content looks different every week and nothing ties together visually
✓ You are ready to stop guessing and start posting with an actual strategy behind it

Most business owners I talk to are not failing at content because they lack ideas. They are failing because there is no strategy connecting those ideas to the right audience at the right time. We build content systems that are rooted in your brand voice and built around what your customers actually need to see before they trust you enough to call. If your brand identity is not locked in yet, that is always where we start.

If any of that sounds familiar, you are already in the right place.

Let's Talk

What's Included

✓
Content Strategy Posting without a plan is just noise. We build a strategy around your goals and audience so every post has a purpose behind it.
✓
Caption Copywriting The visual gets the click. The caption gets the customer. We write copy that sounds like you and drives real action.
✓
Platform Management Facebook, Instagram, TikTok, LinkedIn, wherever your customers are. We manage it consistently so you can stay focused on running your business.
✓
Hashtag and SEO Strategy The right tags and search terms put your content in front of people who are not following you yet. We research what works and apply it consistently.
✓
Branded Graphics and Visuals Every post looks like your brand. Consistent colors, fonts, and style so your feed builds recognition instead of looking scattered.
✓
Content Calendar A structured monthly plan so every week is mapped out and posting never falls through the cracks.
✓
Short Form Video Content Reels, TikToks, and platform ready clips built for feeds, not film festivals. Content that stops the scroll and keeps people watching. Pair it with professional video production and the difference is immediate.
✓
Performance Reporting Honest, readable reports that show what is working, what is not, and exactly where we go next.

What Each Piece Means for You

Content Strategy Development

Most businesses post when they remember to and hope something sticks. That is not a strategy, that is a guess. We build a content plan around your specific business, your audience, and the outcomes you actually want. More visibility, more trust, more people reaching out. Every post connects back to a real goal.

Platform Management

You should not have to spend your evenings figuring out what to post on Instagram while you are trying to run a business. We handle your platforms consistently, scheduling, posting, responding, and keeping everything active, so your presence never goes dark and you never have to think about it.

Branded Graphics and Visuals

Inconsistent visuals are one of the fastest ways to undermine trust on social media. When your posts look different every week people cannot build a mental image of your brand. We design every piece of content to your brand standards so your feed looks intentional, professional, and unmistakably yours.

Social Video Content

Short form video is the highest performing content type on every major platform right now and it is not close. We create reels, TikToks, and platform ready clips specifically built for social feeds. Not overproduced, not underwhelming, just content that stops people mid scroll and keeps them watching long enough to care. When you are ready to take it further, professional video production is the next level.

Caption Copywriting

The visual gets someone to stop. The caption is what makes them do something. We write copy in your voice, not agency speak, not generic filler, that connects with your audience and gives them a clear, natural reason to follow, click, or reach out.

Hashtag and SEO Strategy

Your existing followers already know you. Hashtags and search terms are how people who do not know you yet find you. We research what is actually working in your industry, apply the right tags consistently, and build your content around the search terms your ideal customers are already using. For deeper search visibility, our SEO services take that foundation further.

Content Calendar

Consistency is one of the most underrated competitive advantages a small business can have. Most businesses post in bursts and then go quiet for weeks. A structured monthly content calendar means your audience always knows you are still there, still active, and still worth paying attention to.

Performance Reporting

Data without context is just numbers. We send clear, readable reports that tell you what is actually working, what needs to change, and what we are doing about it. No confusing dashboards, no vanity metrics. Just honest information and a clear plan for what comes next.

Your content should work as hard as you do.

Let's Collaborate

Stories We've Helped Shape

Hot Shot Pressure Washing

New Horizons Healthcare

Melrose Athletic Club

Mike's Locksmith

Platinum Towing & Recovery

Transforming Life with Heidi

The Grateful Builder

Odds & Ends Jewelry Boutique

How It Works

No random posting. No guesswork. Just a social media strategy built to grow your business consistently.

Step 01

Discovery

Social media is not just posting a picture with some words. There has to be thought behind the content, the audience, and the intent. Before we create a single post we sit down and learn your business, your customers, and which level of awareness you are speaking to. The unaware, the semi-aware, the ready-to-buy. Your content strategy has to speak to all of them.

Step 02

Content Strategy

Most businesses post buy now and wonder why nobody is buying. Social media is interest media. You have to earn the interest before you can earn the sale. We build your social media content strategy around what your audience actually cares about and what your content needs to say so it matches what your website is already saying. One consistent message across your entire digital ecosystem.

Step 03

Create & Schedule

We create content with purpose behind every post: the right visuals, the right copy, the right call to action for where your customer is in their journey. Branded graphics, captions written in your voice, short-form video built for Facebook, Instagram, TikTok, LinkedIn, and Google Business Profile. Scheduled consistently so your presence never goes dark.

Step 04

Manage & Grow

Inconsistency is one of the biggest reasons social media fails for small businesses. We manage your platforms month after month, monitor performance, adjust the strategy, and send you clear reports on what is working. Our Novum Partnership keeps your content sharp, your audience growing, and your social media actually working for your business every single month.

Step 01

Discovery

Social media is not just posting a picture with some words. There has to be thought behind the content, the audience, and the intent. Before we create a single post we sit down and learn your business, your customers, and which level of awareness you are speaking to. The unaware, the semi-aware, the ready-to-buy. Your content strategy has to speak to all of them.

Step 02

Content Strategy

Most businesses post buy now and wonder why nobody is buying. Social media is interest media. You have to earn the interest before you can earn the sale. We build your social media content strategy around what your audience actually cares about and what your content needs to say so it matches what your website is already saying. One consistent message across your entire digital ecosystem.

Step 03

Create & Schedule

We create content with purpose behind every post: the right visuals, the right copy, the right call to action for where your customer is in their journey. Branded graphics, captions written in your voice, short-form video built for Facebook, Instagram, TikTok, LinkedIn, and Google Business Profile. Scheduled consistently so your presence never goes dark.

Step 04

Manage & Grow

Inconsistency is one of the biggest reasons social media fails for small businesses. We manage your platforms month after month, monitor performance, adjust the strategy, and send you clear reports on what is working. Our Novum Partnership keeps your content sharp, your audience growing, and your social media actually working for your business every single month.

Real Questions. Straight Answers.

Why is social media important for small businesses?

Social media is where your customers are spending their time before they ever call you, walk in, or reach out. It is how they discover businesses, decide who to trust, and make up their minds before a single conversation happens. If you are not showing up consistently with content that actually means something to them, someone else is.

How often should a small business post on social media?

Consistency matters more than volume. One or two purposeful posts per day on the right platforms will outperform daily noise every time. The key is having a social media content strategy behind what you post so every piece of content has a reason and an audience behind it, not just something to fill the feed.

What is a social media content strategy?

A social media content strategy is the plan behind what you post, when you post it, and why. It defines your content pillars, your target audience at every level of awareness, your posting cadence, and how your social media content connects to your website and your overall digital ecosystem. Without a strategy, posting is just guesswork.

What platforms should my small business be on?

It depends on your business and your audience. Facebook and Google Business Profile are non-negotiable for most local businesses. Instagram works well for visual businesses. LinkedIn is strong for B2B and professional services. TikTok reaches younger audiences and rewards consistent short-form video. We help you figure out which platforms make sense for your specific business and focus your energy there instead of trying to be everywhere at once.

What is the difference between social media management and content creation?

Content creation is the work of producing the posts, graphics, captions, and videos. Social media management is the ongoing process of scheduling, posting, monitoring, responding, and adjusting the strategy based on performance. At Novum we handle both so you have a consistent, professional social media presence without having to think about it every day.

How do I know if my social media is actually working?

You need to look beyond likes and followers. The metrics that actually matter are reach, engagement rate, profile visits, website clicks, and whether your content is driving real conversations and inquiries. We send clear monthly reports that show what is working, what needs to change, and exactly what we are doing about it.

What is short-form video and why does it matter for my business?

Short-form video is the highest performing content type on every major social media platform right now. Reels, TikToks, and YouTube Shorts stop people mid-scroll in a way that static posts cannot. For small businesses it is one of the fastest ways to build recognition, show your personality, and reach people who have never heard of you before. We create short-form video content built for social feeds, not overproduced, not underwhelming, just content that works.

I thought my posts were good because people liked them. What I did not realize was that I was only talking to people who already knew me. Novum showed me how to create content that actually reaches the people who have never heard of me yet. That is where the real growth is.

Free Tools & Resources → See Content Services →

Built Different. Built Together.

Create

Every project starts with your story. We build brands, websites, and content rooted in who you actually are - custom web design and brand identity built for small businesses in Roanoke and beyond. Designed with intention, built to connect, and made to last from the first impression forward.

Collaborate

Most agencies disappear after the kickoff call. We don't. You work directly with Jason through every decision, every revision, and every question - no account managers, no layers. Owner-to-owner marketing strategy and web design, so nothing gets built without your voice in it.

Captivate

When your brand identity is clear and your digital presence is consistent, people notice. We help Roanoke small businesses show up with bold visuals, sharp messaging, and local SEO that earns trust and turns attention into action.

Create

Every project starts with your story. We build brands, websites, and content rooted in who you actually are - custom web design and brand identity built for small businesses in Roanoke and beyond. Designed with intention, built to connect, and made to last from the first impression forward.

Collaborate

Most agencies disappear after the kickoff call. We don't. You work directly with Jason through every decision, every revision, and every question - no account managers, no layers. Owner-to-owner marketing strategy and web design, so nothing gets built without your voice in it.

Captivate

When your brand identity is clear and your digital presence is consistent, people notice. We help Roanoke small businesses show up with bold visuals, sharp messaging, and local SEO that earns trust and turns attention into action.

Content and Social.
Built Around Your Voice.

Your content should sound like you, reach the right people, and show up consistently. Every service in this stack is built to put your business in front of your market - with content that actually connects.

Pick your starting point. Every engagement includes direct access to Jason.

Need something outside what you see here? Just ask. We will make it work.

Start Your Journey

Every package is tailored to your goals.

Social Presence Partner: Starting at $750/mo

Your Voice. Your Market. Every Month.

A monthly social media partnership built for small businesses that need someone owning their content, their presence, and their consistency. Everything written in your voice, specific to your business and your market. No account managers. No layers. Just Jason.

4 platform-optimized posts per month, written natively for each platform's tone and format
4 on-brand graphics per month
4 Google Business Profile posts per month
Locally relevant hashtags on every post
All content written in your voice, specific to your business and your market
Comment and DM monitoring with responses within 24 business hours
Monthly performance recap with strategic adjustments
One content strategy check-in per month

Bulk Investment:

Semi-annual save 10% - $4,050 lump sum. Annual save 20% - $7,200 lump sum.

Partnership engagements are month-to-month unless a bulk payment option is selected. Full Partner ($1,300/mo) combines Social Presence Partner with Web Presence Partner into one engagement. Ask about upgrading.

Social Media Content: Starting at $55

One Post. One Reel. Or a Full Month. You Pick.

Not ready for a full monthly partnership? Need to fill a gap or batch content for a specific push? Every piece is written in your voice, built for your platform, and delivered ready to post.

Single Social Post - $55

1 custom branded graphic, platform-optimized caption, locally relevant hashtags, 1 revision round. 48-hour turnaround.

Reel or Short-Form Video - $125

Video edit from client-provided assets, caption copy, hashtag set, 1 revision round.

Content Batch - 6 Posts - $300

Content Batch - 12 Posts - $550

All content is written in your voice and built for your market. Turnaround times confirmed at booking.

Email Automation: Starting at $750

The Right Message. The Right Time. On Autopilot.

Email flows built and automated so your business stays in front of customers without you lifting a finger. All tiers include four essential flows: Welcome Series, Browse Abandonment, Cart Abandonment, and Post-Purchase Series.

Launch Flows - $750

Essential flows for businesses getting started. 2 to 3 emails per flow, clean branded design, platform setup, and basic deliverability testing.

Growth Flows - $1,800

Everything in Launch plus one additional flow of your choice, deeper sequences, custom branded layouts, and audience segmentation.

Thrive Flows - $3,500

Everything in Growth plus up to 3 additional flows, fully custom artwork, advanced segmentation, behavior-based triggers, and A/B testing.

For a full breakdown of every flow and what is included, visit our Local and Digital Marketing page or contact Novum to talk through what your business needs.

Paid Advertising Management: Setup Starting at $600

The Right Platforms. The Right Audience. Real Results.

We build, launch, and manage your paid advertising campaigns on the platforms your customers are actually using. Ad spend is always paid directly by you to the platform. Novum does not mark up ad spend.

Preferred platforms:

Google Search Ads
Meta Ads (Facebook and Instagram)
Google Local Services Ads
Others based on your business and market

Setup Fee (one time, billed at signing):

Single platform - $600
Two platforms - $800
Three platforms - $1,000

Monthly Management:

Single platform - $400/mo
Two platforms - $550/mo
Three platforms - $700/mo

For a full breakdown of platforms and what is included, visit our Local and Digital Marketing page or contact Novum to talk through what works for your business.

Start Your Journey