Content & Social

Consistent content and social media strategy that builds real audience and keeps your business showing up every day.

Social media is not optional anymore. It's where your customers are spending their time, discovering businesses, and deciding who they trust before they ever make a call or walk through a door. If you're not showing up consistently, someone else is.

But showing up is only part of it. Posting without a strategy is just noise. The businesses that actually win on social have a clear voice, a consistent presence, and content that means something to the people they're trying to reach.

At Novum Creative, we build content strategies and manage social media for small businesses that want real results, more visibility, more engagement, and more customers who actually know who you are before they need you.

What’s Included

✔ Content Strategy:

Posting without a plan is just noise. We build a strategy around your goals and audience so every post has a purpose behind it.

✔ Platform Management:

Facebook, Instagram, TikTok, LinkedIn, wherever your customers are. We manage it consistently so you can stay focused on running your business.

✔ Branded Graphics and Visuals:

Every post looks like your brand. Consistent colors, fonts, and style so your feed builds recognition instead of looking scattered.

✔ Short-Form Video Content:

Short-form reels, TikToks, and platform-ready clips built for feeds, not film festivals. Content that stops the scroll and keeps people watching.

✔ Caption Copywriting:

The visual gets the click. The caption gets the customer. We write copy that sounds like you and drives real action.

✔ Hashtag and SEO Strategy:

The right tags and search terms put your content in front of people who aren't following you yet. We research what works and apply it consistently.

✔ Content Calendar:

A structured monthly plan so every week is mapped out and posting never falls through the cracks.

✔ Performance Reporting:

Honest, readable reports that show what's working, what's not, and exactly where we go next.

What Each Piece Means for You

Most businesses post when they remember to and hope something sticks. That's not a strategy, that's a guess. We build a content plan around your specific business, your audience, and the outcomes you actually want - more visibility, more trust, more people reaching out. Every post connects back to a real goal.

Content Strategy Development:

You shouldn't have to spend your evenings figuring out what to post on Instagram while you're trying to run a business. We handle your platforms consistently, scheduling, posting, responding, and keeping everything active, so your presence never goes dark and you never have to think about it.

Platform Management:

Inconsistent visuals are one of the fastest ways to undermine trust on social media. When your posts look different every week people can't build a mental image of your brand. We design every piece of content to your brand standards so your feed looks intentional, professional, and unmistakably yours.

Branded Graphics and Visuals:

Short-form video is the highest performing content type on every major platform right now and it's not close. We create reels, TikToks, and platform-ready clips specifically built for social feeds - not overproduced, not underwhelming, just content that stops people mid-scroll and keeps them watching long enough to care.

Social Video Content:

The visual gets someone to stop. The caption is what makes them do something. We write copy in your voice, not agency speak, not generic filler, that connects with your audience and gives them a clear, natural reason to follow, click, or reach out.

Caption Copywriting:

Your existing followers already know you. Hashtags and search terms are how people who don't know you yet find you. We research what's actually working in your industry, apply the right tags consistently, and build your content around the search terms your ideal customers are already using.

Hashtag and SEO Strategy:

Consistency is one of the most underrated competitive advantages a small business can have. Most businesses post in bursts and then go quiet for weeks. A structured monthly content calendar means your audience always knows you're still there, still active, and still worth paying attention to.

Content Calendar:

Data without context is just numbers. We send clear, readable reports that tell you what's actually working, what needs to change, and what we're doing about it. No confusing dashboards, no vanity metrics - just honest information and a clear plan for what comes next.

Performance Reporting:

Your site is open 24/7. Make it count.

Let's Collaborate
Let's Collaborate

Stories We’ve Helped Shape

Novum Packages

Getting the creative and marketing support your business needs shouldn't feel overwhelming, and it shouldn't break the bank. Each Novum package is built around where you are right now, with flexible monthly payments and services that grow with you. Pick your starting point. We'll handle the rest.

Every package is tailored to your goals.

  • Your First Step Toward a Stronger Brand and Website

    Starting at $2500

    You built something worth showing off. Launch gives Roanoke small businesses and growing brands nationwide the foundation they need to show up with confidence - a logo that means something, a website that works, and a brand built to last. This is where it starts.

    Includes:

    • Brand discovery session

    • Logo design (primary + alternate)

    • Brand color palette

    • Typography system

    • Basic brand guidelines

    • Optimized website (1-3 pages)

    • Mobile-responsive optimization

    • Basic SEO setup

    • Launch-ready visuals

    • Strategic homepage layout + CTA

    Revisions:

    • Logo: up to 2 revisions

    • Website: up to 2 rounds of revisions

    Break it up - $500 down, then $279/mo. for 9 months. Pay in full and skip the finance charge.

    *These packages are guides, every Novum project is tailored to your goals.

  • More Pages, More Reach, More Business - Built for Small Businesses Ready to Scale

    Starting at $4500

    You're past the starting line and ready to grow. Grow is built for Roanoke area businesses and small brands across the country that need a deeper web presence, stronger messaging, and real visibility across search and social. Everything in Launch, plus the tools to actually compete online.

    Includes:

    • Everything in Launch

    • Expanded website (5-7 pages)

    • Homepage narrative & messaging structure

    • Conversion-focused layout & CTAs

    • On-page SEO optimization

    • Social media setup (up to 3 platforms)

    • Initial content direction

    • Google Business Profile optimization

    • Brand consistency across platforms

    Revisions:

    • Logo & brand assets: up to 3 revisions

    • Website: up to 3 rounds of revisions

    Monthly design support (optional retainer)

    Break it up - $900 down, then $375/mo. for 12 months. Pay in full and skip the finance charge.

    *These packages are guides, every Novum project is tailored to your goals.

  • Full-Scale Branding, Web Design, and Marketing Strategy for Small Businesses Ready to Lead

    Starting at $7000

    Thrive is for the business that's done playing small. This is the most comprehensive package Novum offers - advanced brand refinement, content strategy, analytics, campaign-level thinking, and a website built to convert. For Roanoke businesses and brands nationwide that want to show up stronger than their competition and stay there.

    Includes:

    • Everything in Grow

    • Advanced brand refinement

    • Content strategy & planning

    • Ongoing design support (project-based)

    • Website optimization & updates

    • Analytics setup & reporting

    • Campaign-level thinking

    • Priority communication

    Revisions:

    • Brand & design work: up to 5 revisions

    • Website updates: reasonable ongoing refinements

    Break it up - $1400 down, then $583/mo. for 12 months. Pay in full and skip the finance charge.

    *These packages are guides, every Novum project is tailored to your goals.

  • Ongoing Creative and Marketing Support So You Can Run Your Business and Grow

    Starting at $1200/mo.

    We don't build and disappear. The Novum Partnership is a monthly collaboration built for small businesses in Roanoke and beyond that need a creative and marketing partner in their corner every single month - not just at launch. You run your business. We handle the brand, the content, the updates, and the strategy. Every step of the way.

    Includes:

    • Monthly creative direction

    • Ongoing design & content support

    • Website updates & maintenance

    • Social media content support

    • Strategy check-ins

    • Priority turnaround

    • Discounted à la carte services

    • Long-term brand stewardship

    * Monthly performance summary + recommendations

    Annual Option: $11500/yr. (save 20%)

    Semi - Annual Option: $6500 per 6/mo. (save 10%)

    *Need something more tailored? Full Partnership engagements start at $1,800/mo. and are scoped to your specific needs. Let's talk.

    Every Novum project is tailored to your goals.

Start Your Journey
Start Your Journey

Built Different. Built Together.

  • Create

    Every project starts with your story. We build brands, websites, and content that feel true to who you are, designed with intention, built to connect, and made to last from the first impression forward.

  • Collaborate

    Most agencies disappear after the kickoff call. We don't. We work alongside you through every decision, every revision, and every question, so nothing gets built without your voice in it.

  • Captivate

    When your brand is clear and your presence is consistent, people notice. We help you show up with bold visuals, sharp messaging, and a digital presence that earns trust and turns attention into action.

What We Do

  • Novum Creative Branding and Identity Design Services

    Branding

    More than a logo. We build the voice, standards, and system that keeps your brand true to who you are, everywhere it shows up.

    Let's Brand
  • Professional Website Design and Development by Novum Creative

    Website Design

    Your digital front door. Built to feel like you, say what you do, and turn visitors into real conversations.

    Let's Build
  • Social Media Strategy and Content Creation Services

    Content & Social

    Social media is the new handshake. We give you the strategy, scripts, and ideas to show up consistently and actually connect.

    Let's Connect
  • Local Digital Marketing and SEO for Roanoke Businesses

    Local & Digital Marketing

    Your customers live online and in the community. We put your brand in front of them in both places, strategically.

    Let's Market
  • Professional Video Production and Photography Services

    Video & Photography

    People trust what they can see. We capture the visuals that make your brand feel real and worth choosing.

    Let's Shoot

Tools We Recommend

  • Novum Creative Squarespace Circle member and expert website design partner logo.
  • Official Shopify partner logo for e-commerce website development and management.
  • Klaviyo email marketing automation tool logo for retail and e-commerce strategy.
  • Mailchimp email marketing and audience automation recommended tool logo.
  • Webflow professional website design and high-performance development tool logo.
  • WordPress expert development and custom theme management recommended tool logo.
  • Official WooCommerce logo - Novum Creative e-commerce partne

Let’s Connect & Collaborate

We're easy to reach. Just fill out the form and we'll get back to you fast.