Creating with Purpose
Behind the Decisions, the Details, and the Impact
Melrose Athletic Club
Full platform build and brand foundation for a 50-year nonprofit serving Roanoke youth through boxing, mentorship, and community outreach.
Melrose Athletic Club, Inc., home of Champ's Gym - has been giving young people in Roanoke a fighting chance since 1972. With over 50 years of service, 1,000 plus youth participants, and a proclamation from the City of Roanoke, the mission has never been the problem. The digital presence was. Novum Creative was brought in to build everything from the ground up, a new website, full brand kit, Google Business Profile, donation integration, Google Workspace setup, and an ongoing management partnership to keep it all moving.
Project Overview
Industry: Non-profit Youth Athletics and Community Outreach | Location: Roanoke, Virginia
Services Provided: Website Design and Migration, Brand Identity, Google Business Profile Setup, Donation Integration, Google Workspace for Nonprofits, Social Media Setup, Platform Configuration, Ongoing Partnership Management
