Creating with Purpose
Behind the Decisions, the Details, and the Impact
Melrose Athletic Club
Website Design | Brand Identity | Google Setup | Social Media | Ongoing Partnership
The Situation
Fifty years of community. Fifty years of impact.
A digital presence that was not showing any of it.
Melrose Athletic Club, home of Champ's Gym, has been giving young people in Roanoke a fighting chance since 1972. Over 50 years of service. More than 1,000 youth participants. A proclamation from the City of Roanoke. Boxing, mentorship, and community outreach built into the fabric of the Northwest Roanoke neighborhood it calls home. The mission has never been the problem. The digital presence was. When Novum came in there was no website worth using, no Google presence, no social infrastructure, and no way for the community - or donors - to find them online the way they deserved to be found. Novum built it all from the ground up.
What Novum Built
A complete digital foundation.
Built for a 50-year institution stepping into its next chapter.
- Full website design and build - a new digital home that reflects 50 years of community impact, built to serve families, athletes, donors, and community partners all in one place
- Full brand identity - logo system, color palette, typography, and a complete brand kit built to carry the weight of a 50-year institution into its next chapter
- Google Business Profile setup and optimization - so families and donors in Roanoke can find Champ's Gym when it matters
- GA4 and Google Search Console - setup, configuration, and verified from day one
- Donation integration - built directly into the site so supporters can give without friction
- Google Workspace for Nonprofits setup - professional email and collaboration tools configured and aligned
- Social media setup and alignment - Facebook linked and aligned, Instagram created and aligned, YouTube channel created and configured
- Ongoing monthly management partnership - Novum stayed in it with them after launch and continues to keep the platform moving
The Result
Every platform built. Every channel aligned.
Ready for the Grand Reopening and everything that comes after it.
A 50-year institution finally showing up online the way it shows up in the community. Every platform built, every channel aligned, every touchpoint ready for the Grand Reopening and the next fifty years of giving Roanoke youth a fighting chance.
Fifty years of community. A digital presence built to take it into the next fifty.
Built Different. Built Together.
Create
Every project starts with your story. We build brands, websites, and content rooted in who you actually are - custom web design and brand identity built for small businesses in Roanoke and beyond. Designed with intention, built to connect, and made to last from the first impression forward.
Collaborate
Most agencies disappear after the kickoff call. We don't. You work directly with Jason through every decision, every revision, and every question - no account managers, no layers. Owner-to-owner marketing strategy and web design, so nothing gets built without your voice in it.
Captivate
When your brand identity is clear and your digital presence is consistent, people notice. We help Roanoke small businesses show up with bold visuals, sharp messaging, and local SEO that earns trust and turns attention into action.
Real businesses. Real results. Your story deserves to be told. Let's collaborate.
Real businesses. Real results. Your story deserves to be told. Let's collaborate.
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