Irina Hallacher Realtor

Brand Identity  |  Web Design  |  Social Media Alignment

The Situation

Sixteen years of results.
No digital presence to show for it.

Irina Hallacher has been helping families buy and sell homes in the Roanoke Valley for over sixteen years. She has the experience, the relationships, and the track record. What she did not have was a digital presence that reflected any of it. No personal website. No brand identity of her own. In a market where the top-performing realtors own their presence independent of the brokerage they work for, that gap was costing her. Novum Creative is building the foundation she should have had years ago.

What Novum Is Building

A brand and presence built to match
sixteen years of earned trust.

• Full brand identity - logo suite, color palette, typography system, and brand tagline built to position Irina as a credible, independent real estate professional in the Roanoke market
• Custom website design - a personal real estate website that tells her story, showcases her experience, and gives buyers and sellers a reason to choose her before they ever pick up the phone
• Social media alignment - Facebook presence refreshed and aligned to her new brand including updated banner, copy, and visual consistency across her digital touchpoints