How Much Does a Small Business Website Cost in Roanoke, VA?
Let’s Talk About What You’re Really Paying For
If you’ve asked, “How much does a website cost?” and got answers ranging from $500 to $15,000, you’re not alone. In Roanoke’s creative market, pricing varies because so do your goals.
Let’s break down what affects cost - and what makes one website a real business tool while another is just a digital brochure.
1. Your Website’s Purpose
A simple portfolio or landing page costs less than an e-commerce or lead-generation site.
Ask yourself:
Do you need appointment booking, online sales, or custom forms?
Will your site host blogs or integrate social media feeds?
💡 Quick Guide:
Type Example Typical Range
Basic Brochure Small service business $750 - $1,500
Custom Design Local shop or boutique $1,500 - $3,500
E-commerce Retail, restaurants $2,500 - $5,000+
Strategy-Driven Site Agency-level, SEO, content $3,000 - $7,500
2. Custom vs. Template Design
Many local designers (including Novum Creative) offer both:
Template sites (Squarespace, Wix): faster turnaround, affordable.
Custom designs: tailored to brand personality, better long-term ROI.
If you want a strong visual identity, especially if your brand serves a creative or high-value market, custom is worth the investment.
3. SEO, Content, and Copywriting
A good design alone doesn’t drive traffic.
Professional content writing, keyword optimization, and metadata setup often add $300 - $1,000 - but dramatically increase visibility in Google.
In a competitive local market like Roanoke, strong copy and SEO make your investment pay off.
4. Ongoing Maintenance
After launch, expect small recurring costs:
Hosting: $15 - $30/month
Domain: $20/year
Updates or SEO: varies ($100 - $300/month)
Regular maintenance ensures your site stays fast, secure, and visible.
5. The Hidden Value: Strategy
The best designers don’t just “make a site”, they make it work. That means analytics setup, conversion goals, and brand alignment.
Think of it as hiring not just a designer, but a creative strategist - someone who understands how design, SEO, and storytelling build credibility and sales.
Final Thoughts
A website is more than a cost; it’s a growth tool. For Roanoke businesses, investing in a professional site means showing up where your customers are searching and building trust from the first click.
If you’re comparing quotes, ask about process, SEO, and content - not just design. Because in 2025, your website should do more than exist - it should work.
