How Can I Get My Business on Google Map Pack?
A Roanoke-Focused Guide for 2025
When someone searches “website designer near me” or “coffee shop Roanoke VA,” the first thing they see isn’t the traditional search results, it’s the Google Map Pack, the 3-listing block that appears above everything else.
If your business isn’t in that box, you’re losing visibility, traffic, and trust.
The good news? Getting into the Map Pack is achievable for Roanoke small businesses - if you know what signals Google is looking for.
Let’s break down the exact steps that help you get your brand into the Map Pack and stay there.
1. Claim and Fully Optimize Your Google Business Profile
Your Google Business Profile (GBP) is the #1 ranking factor for Map Pack visibility.
To optimize it:
✔ Fill out every field
Business name
Address
Phone number
Website
Hours
Services
Business description
Use Roanoke-specific language naturally:
“Providing web design and digital strategy for Roanoke, VA small businesses.”
✔ Add high-quality photos
Local users want to see real images. Upload images of:
Your business location
Your team
Client work
Local landmarks
Events or collaborations
✔ Post weekly updates
Use the “What’s New” feature to:
Share blogs
Announce promotions
Highlight client wins
Show behind-the-scenes work
Google rewards active profiles.
2. Get Consistent, Local Reviews
Reviews are one of the most powerful Map Pack ranking signals.
Ask for reviews using simple prompts:
After a completed project
On social media
At checkout (if applicable)
In follow-up emails
Encourage customers to mention:
Roanoke
Your service (ex: “website design”)
Their experience
Example:
“Novum Creative built our small business website here in Roanoke…”
Keywords + geography = strong local signal.
And always reply to reviews within 48 hours.
3. Build Local Citations and Directory Listings
Citations confirm that your business exists where you say it does. Google cross-checks your Name, Address, Phone number (NAP consistency).
Add your business to:
Roanoke Regional Chamber
Visit Virginia’s Blue Ridge
Better Business Bureau
Yelp
Bing Places
Nextdoor Business
Local blogs or business directories
Everything should match your GBP exactly.
4. Use Location-Based Keywords on Your Website
Your website reinforces your local authority.
Use Roanoke-specific keywords in:
Service page titles
Page headers
Image alt text
Meta descriptions
Blog articles
Testimonials
Examples:
“Website design in Roanoke, VA”
“Serving small businesses in Downtown Roanoke and Grandin Village”
The goal:
Show Google that your business is truly local.
5. Embed a Google Map on Your Website
Embedding a Google Map on your contact page sends a local relevance signal straight to Google’s algorithm.
Add a map that matches your GBP address exactly.
6. Build Local Backlinks
Backlinks from local Roanoke websites prove your relevance and legitimacy.
Seek links from:
Local partner businesses
Local creators and entrepreneurs
Business associations
Nonprofits
Local news stories
Event sponsors
A strong Roanoke link carries more weight than 20 random blogs.
7. Maintain Strong Website SEO
Google looks at your website’s quality when ranking Map Pack results.
Make sure you have:
Fast mobile loading
Clear navigation
Schema markup (local business schema)
Strong internal linking
Contact info in the footer
Local SEO + Map Pack optimization = powerful visibility.
Final Thoughts
For Roanoke businesses, the Google Map Pack isn’t optional - it’s prime real estate. By optimizing your Google Business Profile, building local authority, and sending clear location signals across your web presence, you can earn one of the top 3 spots and stay competitive in 2025.
If you want help optimizing your listing or building a local SEO strategy, Novum Creative can guide you there.
